Want to make a million in the market crash? I’d listen to Warren Buffett and buy cheap UK shares

Ace investor Warren Buffett likes to go shopping for bargain stocks in a market crash, and targeting cheap UK shares could help you make a million.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

This year’s stock market crash has thrown up an unmissable opportunity to buy cheap UK shares. If you are on a quest to make a million before you retire, you need to take advantage of moments like these, as you can pick up some amazing FTSE 100 bargains.

It takes courage, though. Stock markets are volatile and the economic outlook is uncertain. Some may prefer to leave their money in cash instead. That is understandable, but also costly. In the longer run, the stock market beats almost every other investment, and definitely cash. If you can buy UK shares when they are cheap, you can turbo-charge your returns.

Buying undervalued shares after a stock market crash has been a sound move in the past. Warren Buffett, arguably the world’s greatest investor, has always followed this strategy. He likes to buy high-quality businesses when they trade at low prices, then wait for them to recover.

I’d buy cheap UK shares today

It is always better to buy at the bottom of the market cycle, rather than the top. I think we have this opportunity today. Please don’t squander it. As Buffett himself said: “Opportunities come infrequently. When it rains gold, put out the bucket, not the thimble.”

Indexes such as the FTSE 100 and FTSE 250 do not move upwards in a nice, even straight line. They never have and never will. Instead, they go through periods of boom and bust.

Wise investors look to buy UK shares during the busts, rather than the booms. That way you can buy them at reduced prices. You should then aim to hold for years, or rather decades. With luck, you can sell them later at much higher prices.

If we do get a second market crash after you invest, remember this. You have only suffered a paper loss (provided you don’t do anything daft, like sell at the bottom of the market). By investing for the long term, you can ignore short-term volatility, and sleep soundly at night.

Warren Buffett has been here before

If you buy shares after a market crash, as Buffett likes to do, you have a better chance of making a million. You have to pick your stocks carefully, though, as he does.

One mistake investors make is to over diversify, say, by buying a stock in every sector of the FTSE 100. If you do that, you might as well buy a tracker fund. You need to be smarter than that. As Buffett said: “Diversification is a protection against ignorance. It makes very little sense for those who know what they’re doing.”

Personally, I would look for companies that offer a product or service that nobody else does, and rivals would struggle to replicate. Given today’s worries, I would also target companies with strong balance sheets, minimal debt, and the strength to continue paying dividends.

As always, you should aim to hold for the long term, just like Buffett does.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

ISA coins
Investing Articles

3 reasons I’m skipping a Cash ISA in 2026

Putting money into a Cash ISA can feel safe. But in 2026 and beyond, that comfort could come at a…

Read more »

US Stock

I asked ChatGPT if the Tesla share price could outperform Nvidia in 2026, with this result!

Jon Smith considers the performance of the Tesla share price against Nvidia stock and compares his view for next year…

Read more »

Investing Articles

Greggs: is this FTSE 250 stock about to crash again in 2026?

After this FTSE 250 stock crashed in 2025, our writer wonders if it will do the same in 2026. Or…

Read more »

Investing Articles

7%+ yields! Here are 3 major UK dividend share forecasts for 2026 and beyond

Mark Hartley checks forecasts and considers the long-term passive income potential of three of the UK's most popular dividend shares.

Read more »

Hand is turning a dice and changes the direction of an arrow symbolizing that the value of an ETF (Exchange Traded Fund) is going up (or vice versa)
Investing Articles

2 top ETFs to consider for an ISA in 2026

Here are two very different ETFs -- one set to ride the global robotics boom, the other offering a juicy…

Read more »

Investing Articles

Down 35% in 2 months! Should I buy NIO stock at $5?

NIO stock has plunged in recent weeks, losing a third of its market value despite surging sales. Is this EV…

Read more »

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could 2026 be the year when Tesla stock implodes?

Tesla's 2025 business performance has been uneven. But Tesla stock has performed well overall and more than doubled since April.…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Could these FTSE 100 losers be among the best stocks to buy in 2026?

In the absence of any disasters, Paul Summers wonders if some of the worst-performing shares in FTSE 100 this year…

Read more »