The Motley Fool

Buying UK shares? I’d start here!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Image of person checking their shares portfolio on mobile phone and computer
Image source: Getty Images.

Buying UK shares can feel like navigating a minefield at the moment. Businesses and whole industries have been impacted by the pandemic in ways that were once unimaginable.

However, for the prudent investor, now could be a great time to buy UK shares. The FTSE 100 has fallen by 18% in the year-to-date. Therefore, I believe it is possible to buy shares in quality companies that should benefit from the economy’s likely recovery.

5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!

According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…

And if you click here we’ll show you something that could be key to unlocking 5G’s full potential...

Here’s where I’d start.

Investing with smaller sums

If you’re investing with smaller sums, you might struggle to build a well-diversified portfolio.

Diversification is especially important at the moment when it’s difficult to predict how different businesses will react to the coronavirus after-effects.

Although it’s difficult for investors to build up a diversified portfolio with small sums, it can be done by investing in an index fund. Index funds aim to track the performance of a chosen market. UK investors could buy shares in a fund that tracks the FTSE 100, for example. You can usually do so with a modest lump sum, such as £100. This will create diversification with ease. 

If you invest at regular intervals, you can take advantage of the markets cycles by pound-cost-averaging. This means your money would be invested at both the high and low points of a market cycle.

Although I think index fund investing is a great way to buy shares with low sums, to supercharge your returns, it might be best to buy individual shares.

A great UK share to buy?

When I think of great UK shares, there is always one company that springs to mind. That company is Unilever (LSE: ULVR), with fantastic brands in its portfolio such as Marmite, Ben & Jerry’s and Lynx.

The reason why I rate Unilever shares so highly is due to the low-cost nature of its products. When times are tough, I’m convinced that people will still be purchasing these goods.

This brand loyalty also offers Unilever another benefit. The company can nudge up the prices of its goods, improving profit.

In its latest results, released in July, the company reported that underlying sales fell by 0.1% in the six months to the end of June. Although this might sound disappointing, it was better than the market predicted. The disruption from the closure of restaurants, cinemas and pubs was offset by a surge in sales of goods that can be consumed at home.

As fellow-Fool Paul Summers notes, performance in North America was a highlight for Unilever, with underlying sales growth in the region hitting 9.5% in Q2 

With its better-than-expected results, I was a bit surprised to see that its price-to-earnings ratio is just under 20, even though its share price has jumped by roughly 5% in the year-to-date. For that reason, I believe that right now offers a chance to buy shares in this great UK company at an irresistible price.

5 Stocks For Trying To Build Wealth After 50

Markets around the world are reeling from the coronavirus pandemic…

And with so many great companies trading at what look to be ‘discount-bin’ prices, now could be the time for savvy investors to snap up some potential bargains.

But whether you’re a newbie investor or a seasoned pro, deciding which stocks to add to your shopping list can be daunting prospect during such unprecedented times.

Fortunately, The Motley Fool is here to help: our UK Chief Investment Officer and his analyst team have short-listed five companies that they believe STILL boast significant long-term growth prospects despite the global lock-down…

You see, here at The Motley Fool we don’t believe “over-trading” is the right path to financial freedom in retirement; instead, we advocate buying and holding (for AT LEAST three to five years) 15 or more quality companies, with shareholder-focused management teams at the helm.

That’s why we’re sharing the names of all five of these companies in a special investing report that you can download today for FREE. If you’re 50 or over, we believe these stocks could be a great fit for any well-diversified portfolio, and that you can consider building a position in all five right away.

Click here to claim your free copy of this special investing report now!

T Sligo has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Our 6 'Best Buys Now' Shares

Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.

So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we're offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our 'no quibbles' 30-day subscription fee refund guarantee.

Simply click below to discover how you can take advantage of this.