Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Saga’s share price is down 70% in 2020. Is now the time to buy?

Saga’s share price has tanked in 2020 due to the disruption its travel business has faced. Could the shares rebound as lockdowns are eased?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The last time I covered Saga (LSE: SAGA) shares was in November 2019. At the time, I said that there were signs that the company was turning things around. However, I also said that there was a long way to go and that there were much better stocks for investors to buy.

Since that article, Saga’s share price has fallen from 59p to just 17p. That represents a decline of about 70%. Are Saga shares worth buying at today’s rock-bottom prices? Let’s take another look at the investment case.

Saga’s share price has tanked due to Covid-19

It’s not hard to see why Saga’s share price has tanked in 2020. As a result of Covid-19 lockdowns, the travel side of the business (which generates around 50% of revenues) has been decimated. Since mid-March, all of its cruise ship operations have been suspended. Recently, the company advised that as of 31 May, it had cancelled all travel departures up to and including August.

This setback is clearly going to hit near-term revenues and earnings quite badly. The magnitude of the impact is impossible to determine at the moment. However, Saga said in April that it expects revenue for the full year to be lower by around 65% for tour operations and cruise if the cruise business is suspended for six months.

Can Saga rebound?

Could the company turn things around now that lockdowns are easing? That’s hard to say due to the uncertainty associated with Covid-19.

In a trading update on 22 June, Saga said that it continues to expect “some travel to resume this year”. However, it added that it has considered various scenarios for the travel side of the business including one in which travel is not resumed until 2021.

My concern is in relation to future booking numbers. Saga recently said that it has retained over 70% of advance receipts on cancelled cruise departures. It also said new bookings for next year have been “very positive”. I am a little sceptical about near-term booking numbers, though. Given that Saga caters to the elderly segment of the population – who are more vulnerable to Covid-19 – my belief is that cruise ship passenger numbers won’t return to pre-Covid-19 levels for quite a while. This adds uncertainty to the investment case for Saga shares.

Saga’s dividend has been suspended

There are other issues that add uncertainty as well.

One is the group’s debt position. At 31 January, net debt totalled £594m. This could potentially present problems if operating conditions don’t improve soon.

Another is Saga’s dividend. In the past, Saga shares had appeal from an income perspective as the dividend yield was attractive. However, the dividend has now been suspended due to the challenges the company is facing. We don’t know when it will be reinstated.

Are Saga shares a good buy?

Weighing everything up, I think the best move for investors is to avoid Saga shares at the moment.

Given the uncertainty associated with Covid-19, the shares are too risky to buy right now, in my view.

All things considered, I think there are much safer stocks to buy.

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Start investing this month for £5 a day? Here’s how!

Is a fiver a day enough to start investing in the stock market? Yes it is -- and our writer…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Investing in high-yield dividend stocks isn’t the only way to compound returns in an ISA or SIPP and build wealth

Generous payouts from dividend stocks can be appealing. But another strategy can offer higher returns over the long run, says…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

A rare buying opportunity for a defensive FTSE 100 company?

A FTSE 100 stock just fell 5% in a day without anything changing in the underlying business. Is this the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Simplify your investing life with this one key tip from Warren Buffett

Making moves in the stock market can be complicated. But as Warren Buffett points out, if you don’t want it…

Read more »

Tesco employee helping female customer
Investing Articles

Is Tesco a second income gem after its 12.9% dividend boost?

As a shareholder, our writer was happy to see Tesco raise dividends -- again. Is it finally a serious contender…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

Has the Rolls-Royce share price gone too far?

Stephen Wright breaks out the valuation models to see whether the Rolls-Royce share price might still be a bargain, even…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How much do you need to invest in a FTSE 100 ETF for £1,000 monthly passive income?

Andrew Mackie tested whether a FTSE 100 ETF portfolio could deliver £1,000 a month in passive income – the results…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

One of my top passive income stocks to consider for 2026 is…

This under-the-radar income stock has grown its dividend by over 370% in the last five years! And it might just…

Read more »