Don’t waste the stock market crash! I’d open an ISA and buy these 2 FTSE 100 shares today

Peter Stephens thinks these two FTSE 100 (INDEXFTSE:UKX) shares appear to offer good long-term value for money after the stock market crash.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Opening an ISA and buying FTSE 100 shares after the recent market crash may seem to be a high-risk strategy. The UK economy contracted by 20% in April, the largest monthly fall on record. As such, there could be a large amount of volatility ahead.

However, over the long run, a number of large-cap shares could offer growth potential. Their valuations suggest they offer wide margins of safety, which could make now an opportune moment to buy them.

With that in mind, here are two FTSE 100 stocks that appear to offer attractive risk/reward ratios after their recent share price falls.

Next

The recent trading update from FTSE 100 retailer Next (LSE: NXT) showed the scale of impact that coronavirus has had on its financial performance. For the period from 26 January to 25 April, the company recorded a 38% decline in sales. This trend could continue in the near term, with its stores having been closed after the period end.

Furthermore, weak consumer confidence and social distancing measures may mean sales fail to return to normal levels, even as stores reopen from mid-June. This could mean the FTSE 100 business faces further negative sales.

However, Next seems well-placed to capitalise on a continued trend towards online retailing. It’s invested in improving the speed of its supply chain, seeking to become a more dominant online retailer for clothing and home products.

Furthermore, its recent update included a stress test that shows it could be in a relatively strong financial position to overcome weak sales in the short run. This may allow the business to improve its competitive position and increase its market share over the long term. As such, now could be the right time to buy the FTSE 100 retailer in an ISA.

FTSE 100 housebuilder Persimmon

Another FTSE 100 stock that’s experienced difficult trading conditions over recent months is housebuilder Persimmon (LSE: PSN). Construction work ground to a halt and the company closed its sales offices. Even though businesses are reopening across the sector, there are greater difficulties in obtaining mortgages. Weak consumer confidence may also weigh on demand for new homes in the coming months.

Persimmon’s cash position of £600m suggests it’s in a good position to survive a period of weaker sales in 2020. It was also making good progress in improving its customer satisfaction scores prior to coronavirus. That could also increase its chances of experiencing sustainable growth over the long run. 

Looking ahead, demand for new homes is likely to return to pre-coronavirus levels over the medium term. Factors such as low interest rates and government support programmes could catalyse the FTSE 100 housebuilding sector. And that could boost Persimmon’s share price after its 15% decline since the start of the year. Therefore, it could offer improving capital returns over the long run.

Peter Stephens owns shares of Persimmon. The Motley Fool UK owns shares of Next. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Yellow number one sitting on blue background
Investing Articles

I asked ChatGPT to pick 1 growth stock to put 100% of my money into, and it chose…

Betting everything on a single growth stock carries massive danger, but in this thought experiment, ChatGPT endorsed a FTSE 250…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How little is £1,000 invested in Diageo shares at the start of 2025 worth now?

Paul Summers takes a closer look at just how bad 2025 has been for holders of Diageo's shares. Will things…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

After a terrible 2025, can the Aston Martin share price bounce back?

The Aston Martin share price has shed 41% of its value in 2025. Could the coming year offer any glimmer…

Read more »

Close-up of British bank notes
Investing Articles

How much do you need in an ISA to target £3,000 per month in passive income?

Ever thought of using an ISA to try and build monthly passive income streams in four figures? Christopher Ruane explains…

Read more »

piggy bank, searching with binoculars
Investing Articles

Want to aim for a million with a spare £500 per month? Here’s how!

Have you ever wondered whether it is possible for a stock market novice to aim for a million? Our writer…

Read more »

Investing Articles

Want to start buying shares next week with £200 or £300? Here’s how!

Ever thought of becoming a stock market investor? Christopher Ruane explains how someone could start buying shares even on a…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »