The investment ‘new normal’ they don’t want to tell you about

The investment new normal: higher costs, lower profits.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Companies’ annual reports routinely contain a wordy section on risk. The idea is simple: to outline to their investors the principal risks that the business faces, and the steps that the companies in question have taken to minimise or mitigate these risks.
 
To me, such risk statements often don’t really add a lot of value. I’m rarely surprised by what they contain, and rarely come away better informed.

Being charitable, I suppose that they show that the relevant sub-committee of the board has at least considered the risks in question, and that some sort of thought has been given to how they might be minimised or mitigated.
 
But I can’t think of a single occasion where the risk statement actually changed my mind about a company, and about the desirability or otherwise of investing in it.

Expert insight

Published in 1992, Accounting for Growth was a remarkable book.
 
Written by Terry Smith, then a little-known investment analyst, it lifted the lid on a number of dodgy accounting practices, all of which served to flatter a company’s accounts. And most of which were not only legal, but relatively widespread.
 
So if you see a copy in a secondhand bookshop, take a look – it’s well worth a read, even today.
 
Not that any of us will be going into secondhand bookshops in the near future, of course.

Horses and stable doors

These days, Terry Smith is rather better known: he’s the chief executive of fund management firm Fundsmith, and judging from his interviews and newspaper articles, he appears to be as outspoken as ever.

And as he’s just pointed out, prior to the coronavirus crisis, mentions of global pandemics in corporate risk statements were vanishingly few, if any. But going forward, he thinks that it will be a rare annual report that doesn’t list pandemics as a major risk.
 
As he sagely observes, it’s not just generals who are prone to fighting the last war.
 
To which I’d add another observation. Even though we appear to be going from no mention at all of global pandemics in annual reports to wall-to-wall coverage of them, the underlying probability of a pandemic hasn’t changed.
 
The risk of a pandemic was present before, and it’s just as likely to occur again. What has changed is our perception of risk, not the actual prevalence of risk.

Lower profits, higher inflation?

Going forward, there’s a lot of talk about ‘the new normal’. You know: socially distanced workplaces, and all the rest of it.
 
The big thrust seems to be to get shuttered businesses re-opened, and furloughed employees back to work.
 
But I’ve seen almost no discussion of the impact of the new normal on corporate profitability. Which, when you think about it, is odd.

For it stands to reason that socially distanced factories and shops are going to be operating more expensively, and with lower levels of production and sales. Likewise airlines flying with empty rows of seats, and pubs and restaurants kept half-full. Like it or not, the danger is of a new normal in corporate profitability.

Think for a moment, too, about how those lower volume levels will interact with businesses’ overheads – which will have to be spread over a lower level of activity. Economies of scale only happen at scale: if there isn’t the scale, there won’t be the economies.
 
So to me, that spells inflation, as well.

Call it early; call it right 

At the moment, relatively little is known about how Britain will get back to work, and what that new world of work will look like.
 
Very little, too, is known about the ongoing strength of consumer demand. And, to be blunt, we need to know about that before it is possible to make any assessment of whether the recovery will be V-shaped, U-shaped, or some other shape.
 
In the weeks ahead, doubtless more will become apparent.

Whatever the new normal looks like, there will be winners and losers. And for investors, that brings opportunity.
 
As with the recovery in 2009, fortune is likely to favour the brave. Some will call it early – but only some will call it correctly.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »