Stock market crash! 3 simple steps to boost your chances of making a million

Here’s the out-in-the-open ‘secret’ that has powered the portfolios of many of today’s ISA millionaires. These three steps could help you become one too.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The key to making a million from the stock market is to compound your gains. However, doing so over an investing career can be fraught with difficulties, setbacks and challenges.

But it’s possible. And the UK has an impressive and growing list of ISA millionaires who’ve invested their way to the ‘magic’ seven-figure sum.

Here are five simple steps you can take to improve your chances of making a million from shares.

The first step towards making a million from shares

I reckon the first step towards making a million from shares is to heed Warren Buffett’s advice to never lose money. Don’t take it literally, because shares will move up and down and occasionally you’ll be underwater with a holding. But do endeavour to avoid situations where you irretrievably lose your capital.

Losing money is worse than you might think. If you do so when you’re young, you’ve also lost all the multiples of that money that you would otherwise have compounded over your investing lifetime. Losing what seems like a little in your 20s, say, could take a big chunk out of your investment income in retirement.

One way of aiming to avoid the permanent loss of capital is to invest in defensive businesses with recurring revenue models. And to do that, I’d look for companies with customers locked in by contracts. Or a firm supplying goods that people tend to buy no matter what, such as medicines, cigarettes, alcoholic beverages, food and cleaning products.

Look for shares with more upside potential than downside risk

The best long-term investments tend to have more upside potential if things go right than there is downside risk if things go wrong.

One way of limiting downside risk is to look for firms with strong balance sheets featuring plenty of cash and liquid assets. I’d also want to see borrowings at sensible levels so that if anything happens, such as the current coronavirus crisis, the business will have a good chance of surviving and thriving afterwards.

Quality is king

Right now, there’s a lot of talk about the cheap stocks on offer after the recent market crash. But ‘cheap’ is only one half of the equation that makes good value.

Buffett, for example, is well known for hunting out good value. But as well as looking for cheap, he has a strong focus on quality.

I reckon quality is king for all stocks. If the underlying business has a strong showing on quality metrics, there’s a good chance that further research will reveal an enterprise operating in a strong and defendable trading niche of the market.

And a good-quality, expanding business can help investors to guard against downside risks as well as powering the upside potential of a shareholder’s portfolio. If you pick a basket of high-quality stocks and buy them at good-value prices, I reckon you’ll have a decent shot at compounding your returns to a million.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Workers at Whiting refinery, US
Investing Articles

Why is everyone selling BP shares?

BP shares have been some of the most sold in the last week. What's going on here? And could this…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is this market correction a once-in-a-decade chance to buy ultra-high-yield income stocks?

As share prices fall, dividend yields rise. The FTSE 100 is full of top income stocks and Harvey Jones says…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Down 25% in a month! Are these the 3 best stocks to buy in today’s correction… or the worst?

Harvey Jones examines whether the best stocks to buy today can all be found in the FTSE 100 sector that…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

This FTSE small-cap stock can surge 105%, says one broker

Ben McPoland highlights a FTSE small-cap share that's trading cheaply and offering a dividend for the first time since 2019.

Read more »

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

£10,000 invested in ultra-high yield Legal & General shares on 5 April last year is now worth…

Investors typically buy Legal & General shares for the dividend income, as they now yield more than 8.5%. But will…

Read more »

Modern apartments on both side of river Irwell passing through Manchester city centre, UK.
Investing Articles

With an empty ISA today, how long would it take to aim for a million?

Is it realistic to aim for a million with an empty ISA? Our writer turns from fantasy to facts to…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

What on earth’s going on with the Helium One share price?

The Helium One share price rally has stalled. Our writer reflects on the reasons and asks whether now could be…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Getting started with investing? Here are 3 UK stocks to take a look at

The next time the stock market opens, it will be the new financial year. And Stephen Wright has three UK…

Read more »