Stock market crash! 3 simple steps to boost your chances of making a million

Here’s the out-in-the-open ‘secret’ that has powered the portfolios of many of today’s ISA millionaires. These three steps could help you become one too.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The key to making a million from the stock market is to compound your gains. However, doing so over an investing career can be fraught with difficulties, setbacks and challenges.

But it’s possible. And the UK has an impressive and growing list of ISA millionaires who’ve invested their way to the ‘magic’ seven-figure sum.

Here are five simple steps you can take to improve your chances of making a million from shares.

The first step towards making a million from shares

I reckon the first step towards making a million from shares is to heed Warren Buffett’s advice to never lose money. Don’t take it literally, because shares will move up and down and occasionally you’ll be underwater with a holding. But do endeavour to avoid situations where you irretrievably lose your capital.

Losing money is worse than you might think. If you do so when you’re young, you’ve also lost all the multiples of that money that you would otherwise have compounded over your investing lifetime. Losing what seems like a little in your 20s, say, could take a big chunk out of your investment income in retirement.

One way of aiming to avoid the permanent loss of capital is to invest in defensive businesses with recurring revenue models. And to do that, I’d look for companies with customers locked in by contracts. Or a firm supplying goods that people tend to buy no matter what, such as medicines, cigarettes, alcoholic beverages, food and cleaning products.

Look for shares with more upside potential than downside risk

The best long-term investments tend to have more upside potential if things go right than there is downside risk if things go wrong.

One way of limiting downside risk is to look for firms with strong balance sheets featuring plenty of cash and liquid assets. I’d also want to see borrowings at sensible levels so that if anything happens, such as the current coronavirus crisis, the business will have a good chance of surviving and thriving afterwards.

Quality is king

Right now, there’s a lot of talk about the cheap stocks on offer after the recent market crash. But ‘cheap’ is only one half of the equation that makes good value.

Buffett, for example, is well known for hunting out good value. But as well as looking for cheap, he has a strong focus on quality.

I reckon quality is king for all stocks. If the underlying business has a strong showing on quality metrics, there’s a good chance that further research will reveal an enterprise operating in a strong and defendable trading niche of the market.

And a good-quality, expanding business can help investors to guard against downside risks as well as powering the upside potential of a shareholder’s portfolio. If you pick a basket of high-quality stocks and buy them at good-value prices, I reckon you’ll have a decent shot at compounding your returns to a million.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Teenage boy is walking back from the shop with his grandparent. He is carrying the shopping bag and they are linking arms.
Investing Articles

Is the 102p Taylor Wimpey share price a generational bargain?

Taylor Wimpey shares are now just 102p! Is the housebuilder stock a bargain hiding in plain sight or one to…

Read more »

Investing Articles

With a huge 9% dividend yield, is this FTSE 250 passive income star simply unmissable?

This isn't the biggest dividend yield in the FTSE 250, not with a handful soaring above 10%. But it might…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

With a big 8.5% dividend yield, is this FTSE 100 passive income star unmissable?

We're looking at the biggest forecast dividend yield on the entire FTSE 100 here, so can it beat the market…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Why did the WH Smith share price just slump another 5%?

The latest news from WH Smith has just pushed the the travel retailer's share price down further in 2025, but…

Read more »

ISA coins
Investing Articles

How much would you need in a Stocks & Shares ISA to target a £2,000 monthly passive income?

How big would a Stocks and Shares ISA have to be to throw off thousands of pounds in passive income…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

£10,000 invested in Diageo shares 4 years ago is now worth…

Harvey Jones has taken an absolute beating from his investment in Diageo shares but is still wrestling with the temptation…

Read more »

Investing Articles

Dividend-paying FTSE shares had a bumper 2025! What should we expect in 2026?

Mark Hartley identifies some of 2025's best dividend-focused FTSE shares and highlights where he thinks income investors should focus in…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How long could it take to double the value of an ISA using dividend shares?

Jon Smith explains that increasing the value of an ISA over time doesn't depend on the amount invested, but rather…

Read more »