3 steps I’d take if the stock market continues to crash

A continued stock market crash could be an opportunity to buy undervalued companies and hold them for the long run.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Predicting when a stock market crash will occur is exceptionally difficult. As is estimating how long it will last – especially when news regarding coronavirus could have a significant impact on investor sentiment and company earnings.

As such, the recent market crash may continue over the medium term. If it does, buying undervalued stocks with defensive characteristics and income appeal could be a sound move that boosts your financial prospects over the long run.

Undervalued stocks

Buying stocks in any market crash is something that is unlikely to come naturally to the vast majority of investors. For most people, their instinct is to sell rather than buy when stock prices are falling. This is understandable, since nobody wants to record losses in their portfolios.

However, history shows that falling stock prices have represented excellent buying opportunities in the past. They provide investors with the chance to buy high-quality companies at discounts to their intrinsic values. The stock market has always recovered from even its most severe of bear markets to post new record highs. As such, buying stocks while their prices are low could be a sound means of increasing your chances of generating high returns in the long run.

Defensive opportunities

Clearly, the global economic outlook is highly uncertain at the present time. Many industries are experiencing difficult trading conditions that could last over the medium term.

Therefore, buying defensive companies in a market crash could be a sound move. They may not completely avoid the impact of a recession, but their financial performance could be less impacted than some of their more cyclical index peers. They may be able to generate earnings and dividend growth that leads to strong performances from their stock prices due to high investor demand.

Although cyclical stocks may be cheaper and have greater long-term recovery potential, defensive stocks could offer relatively attractive risk/reward ratios in a market crash.

Dividend stocks

Buying dividend stocks during a market crash could be a worthwhile move. Low stock prices mean that dividend yields are generally higher in a market downturn, which could enhance your total returns. In fact, a large proportion of the stock market’s past total returns have been derived from the reinvestment of dividends. Therefore, the appeal of dividend stocks is not limited to income investors. They could be attractive for growth investors.

Moreover, dividend stocks could become increasingly attractive to a wider range of individuals in the coming years. Low interest rates could make other income-producing assets less appealing to income investors. They may, therefore, allocate a larger proportion of their portfolios to dividend stocks to generate a generous income.

As such, buying dividend stocks during a market crash could lead to strong capital returns, as well as impressive income prospects relative to other assets over the long run.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A pastel colored growing graph with rising rocket.
Investing Articles

Down 19% to under £1, here’s why Lloyds shares look a bargain to me anywhere up to £1.80

Lloyds' shares are down a lot in a short time, but the price doesn’t reflect how well the business is…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

£20,000 invested in Rolls-Royce shares 3 years ago is now worth…

Rolls‑Royce shares are down after a huge surge from 2023, but the numbers suggest this rare dip could be a…

Read more »

ISA Individual Savings Account
Investing Articles

How big must an ISA be to aim for a £25,000+ a year second income?

Ahead of the 5 April ISA deadline, I double-checked I had fully utilised my tax-free allowance by topping up my…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing For Beginners

Why the Marks & Spencer share price fell 12% in March

Jon Smith points out why the Marks & Spencer share price underperformed last month, and explains why the outlook is…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

How many Greggs shares does someone need to earn a £1,000 monthly passive income?

When share prices fall, dividend yields go up. And in that situation, investors looking for passive income can find unusually…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Aviva shares are still up strongly — so why has the yield jumped back above 6%?

Andrew Mackie looks beyond the cyclical noise in Aviva shares to show a capital-light transformation and re-rating story the market…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

£5,000 invested in Legal & General shares a month ago is now worth…

Legal & General shares have dropped by mid-single-digit percentages. The question is, does this represent an attractive dip-buying opportunity?

Read more »

Two multiracial girls making heart sign against red background
Investing Articles

2 world-class stocks to consider buying while they’re down 20% and ‘on sale’

Looking for stocks to buy? These two names have attractive long-term prospects and are currently trading around 20% below their…

Read more »