Why I will be buying more Sainsbury’s shares

As its share price dipped on today’s earnings news, this is why I think Sainsbury’s shares are worth buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As I write this, Sainsbury (LSE: SBRY) shares are down more than 4% on the day. I have to admit, when looking at its earnings results I am not really sure why. Or rather I know why, but I think the concerns may be unfounded.

Sainsbury’s earnings numbers were not very exciting. Group sales were pretty flat, while pre-tax profit fell 2%. Worse still for investors, the company said it would be deferring the decision on a dividend to the autumn. By comparison, Tesco recently confirmed it would be going ahead with its dividend. Investors notice such things.

Coronavirus

For me however, this all seems to be missing one key element – coronavirus. Though it has dulled down now, the first quarter of this year saw panic buying create a surge in food demand for supermarkets. Meanwhile, even with lockdown, stores such as Sainsbury have remained open as essential.

What’s more, online grocery shopping has increased as people avoid public places. Generally speaking, online delivery is more cost-efficient for supermarkets. A shift from one to the other should, in theory at least, be helping margins.

Of course it’s not all clear sailing. Sainsbury sells many non-food items as well, almost all of which are likely to see declining sales. Clothes particularly are not likely to see demand increasing while people are locked in the house.

Interestingly, Sainsbury did say that while it expects such non-food sales to decline this year, sales at its Argos brand are in fact still growing. Presumably being locked inside has led to increased demand for gadgets and games.

Sainsbury in lockdown

Sainsbury has also seen some direct costs associated with the coronavirus. Specifically, it is expecting to spend an additional £500m this year on staff protection measurers, such as plastic screens at checkout.

However Sainsbury is also expected to benefit from the business rates holiday introduced by the government. This should help the company to the tune of £450m – almost offsetting the direct costs.

CEO Mike Coupe laid out his expectations for the lockdown timeline today as well. He said Sainsbury is assuming full lockdown will continue to the end of June, followed by “some releasing of the shackles during September and some form of social distancing in place for [the] remainder of the year”.

The dividend question

Though the decision to delay a dividend decision is not great, I also don’t think it is as bad as we may think. Given that Sainsbury is likely to see cash costs offset by gains elsewhere, it seems to me perhaps more cautionary that necessary.

If we then make the assumption that Sainsbury will go ahead with a dividend this year, now could be the perfect time to buy. Sainsbury has often appeared oversold to me, and in all honesty I am not sure why the market seems to have that tinge to it.

Personally I would expect its results this year to be neutral at worst, though likely strong. Today’s dip may just be a perfect opportunity to me to buy more Sainsbury’s stock.

Karl has shares in J Sainsbury. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »