Stock market crash: I’d buy these 2 FTSE 100 bargains in a Stocks and Shares ISA today

These two FTSE 100 (INDEXFTSE:UKX) shares appear to offer wide margins of safety and the capacity to deliver strong recoveries.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100’s market crash means that many of the index’s members now appear to offer relatively good value for money. Of course, negative news regarding coronavirus could cause their share prices to move lower in the short run. However, long-term investors could capitalise on a number of buying opportunities across a variety of the index’s sectors.

With that in mind, here are two FTSE 100 shares that have fallen heavily in 2020. They could deliver sound recoveries in the coming years. And they may be worth buying today in a tax-efficient account such as a Stocks and Shares ISA.

Diageo

The financial performance of alcoholic drinks company Diageo (LSE: DGE) is set to be significantly impacted by coronavirus. Its key markets such as China, North America and Europe have been disrupted by lockdown measures. As such, demand for alcoholic drinks in the travel and leisure industry has declined significantly.

However, Diageo recently reported that it has a solid financial position. It is also taking measures such as avoiding unnecessary expenditure and deferring its planned share buyback programme until 2021 at the earliest. Furthermore, it has access to credit lines that could help it to overcome short-term liquidity issues.

Since Diageo has a range of strong brands that enjoy high levels of customer loyalty, its long-term prospects continue to be relatively bright. Its shares now trade 18% lower than they did at the start of 2020, and are close to a two-year low.

As such, now could be an opportune moment to buy a slice of a geographically diverse business that has exposure to fast-growing markets around the world. It could deliver a successful recovery as the world economy gradually emerges from its lockdown measures.

Lloyds

Another FTSE 100 stock that has recorded a large fall in its share price in 2020 is Lloyds (LSE: LLOY). Its trading conditions are likely to have markedly deteriorated as a result of the UK’s uncertain economic outlook. As such, its shares are currently trading around 50% lower than they were at the start of the year.

The bank recently confirmed that it will be making no dividend payments to its shareholders in the current year. This is in line with its peers, and is likely to reduce the appeal of the company’s shares in the short run.

However, in the long run, Lloyds’ low share price could provide scope for capital growth potential. It currently trades at a similar level to its financial crisis lows, which suggests that it offers a wide margin of safety. With the UK economy likely to stage a recovery in the coming years as it has done following every previous downturn, the bank could experience improving operating conditions that catalyse its financial performance and stock price.

Certainly, factors such as a low interest rate and weak business confidence may lead to an uncertain period. But Lloyds’ market position and relatively efficient operations could boost its long-term prospects.

Peter Stephens owns shares of Diageo and Lloyds Banking Group. The Motley Fool UK has recommended Diageo and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Will the S&P 500 crash in 2026?

The S&P 500 delivered impressive gains in 2025, but valuations are now running high. Are US stocks stretched to breaking…

Read more »

Teenage boy is walking back from the shop with his grandparent. He is carrying the shopping bag and they are linking arms.
Investing Articles

How much do you need in a SIPP to generate a brilliant second income of £2,000 a month?

Harvey Jones crunches the numbers to show how investors can generate a high and rising passive income from a portfolio…

Read more »

Investing Articles

Will Lloyds shares rise 76% again in 2026?

What needs to go right for Lloyds shares to post another 76% rise? Our Foolish author dives into what might…

Read more »

Investing Articles

How much passive income will I get from investing £10,000 in an ISA for 10 years?

Harvey Jones shows how he plans to boost the amount of passive income he gets when he retires, from FTSE…

Read more »

Investing Articles

Down 34% in 2025 — but could this be one of the UK’s top growth stocks for 2026?

With clarity over research funding on the horizon, could Judges Scientific be one of the UK’s best growth stocks to…

Read more »

piggy bank, searching with binoculars
Investing Articles

Can the rampant Barclays share price beat Lloyds in 2026?

Harvey Jones says the Barclays share price was neck and neck with Lloyds over the last year, and checks out…

Read more »

Investing Articles

Here’s how Rolls-Royce shares could hit £25 in 2026

If Rolls-Royce shares continue their recent performance, then £25 might be on the cards for 2026. Let's take a look…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Prediction: in 2026 the red-hot Rolls-Royce share price could turn £10,000 into…

Harvey Jones can't believe how rapidlly the Rolls-Royce share price has climbed. Now he looks at the FTSE 100 growth…

Read more »