2 reasons I’m still buying FTSE 100 stocks despite the market crash

Using advice from stock investor Warren Buffett, along with his own, Jonathan Smith explains why he’s still buying FTSE 100 stocks.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When the FTSE 100 and wider stock market crash, many investors are quick to sell out of their investments and hoard cash instead. Depending on different financial situations, this may be a sensible choice. For most though, this decision is simply taken out of fear. This is likely to be fear of the unknown, which some anticipate to be worse than what’s known about today.

But I’m looking to do the opposite, and am holding my current investments instead of selling. Further to this, I’m actually buying stocks within the FTSE 100 at the moment. Before you discredit this idea, here are two reasons I think it’s the right thing to do.

Warren Buffett

To quote half of a phrase from the legendary investor, “be greedy when others are fearful”. The contrarian view is that when people are panic-selling, they look beyond the longer-term fair value of any stock. This can present great FTSE 100 buying opportunities for investors who are greedy at this time. 

I personally am not a huge fan of being called ‘greedy’, but I agree with the concept completely. Take the example of HSBC. One of the largest banks in the world has seen its share price fall by 33.5% this year. The price at Friday’s close was almost the same as the lows seen during the 2008/09 banking crisis!

Do I think that HSBC is in the same position as during the global financial crisis? Not at all. I don’t have enough space to write detailed reasonings why, but it looks very attractive to buy at current levels. I understand that dividends have been suspended, and the workforce is due to be cut heavily. But this long-term transformation strategy plays into the hands of those who are ‘greedy’ long-term buyers over short term panic-sellers.

Allocating funds 

The other powerful argument for buying FTSE 100 stocks now is one I made to a friend yesterday. He was complaining about the low Cash ISA rates available at the moment. While he has some investments in bonds, these too have only given 1%-3% gains recently.

So when we measure up the risk/reward of allocating funds to the stock market, it looks one of the best options at the moment. Using our earlier example, the risk for investors of buying a bank like HSBC is that it goes bust. I find this very unlikely, so my risk is limited. The reward side is much larger, even getting back to the 2020 highs returns me over 30%. 

So when I compare this to the low Cash ISA rates of almost no risk but only a roughly 1% reward, it make me want to move money into stocks. This may not be as powerful for you, as your risk profile may differ to mine, but I think this is valid for many investors.

However the rest of this year plays out, I think that in the longer term, it will be looked back on as a slump that was worth buying. So I will take Mr Buffet’s advice (and my own) and keep buying FTSE 100 stocks at the moment. 

Jonathan Smith does not own shares in HSBC Holdings. The Motley Fool UK has recommended HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »

Close-up of British bank notes
Investing Articles

3 reasons the Lloyds share price could keep climbing in 2026

Out of 18 analysts, 11 rate Lloyds a Buy, even after the share price has had its best year for…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

Considering these UK shares could help an investor on the road to a million-pound portfolio

Jon Smith points out several sectors where he believes long-term gains could be found, and filters them down to specific…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing For Beginners

Martin Lewis is embracing stock investing, but I think he missed a key point

It's great that Martin Lewis is talking about stocks, writes Jon Smith, but he feels he's missed a trick by…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

This 8% yield could be a great addition to a portfolio of dividend shares

Penny stocks don't usually make for great passive income investments. But dividend investors should consider shares in this under-the-radar UK…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Why this 9.71% dividend yield might be a rare passive income opportunity

This REIT offers a 9.71% dividend yield from a portfolio with high occupancy, long leases, and strong rent collection from…

Read more »

Portsmouth, England, June 2018, Portsmouth port in the late evening
Investing Articles

A 50% discount to NAV makes this REIT’s 9.45% dividend yield impossible for me to ignore

Stephen Wright thinks shares in this UK REIT could be worth much more than the stock market is giving them…

Read more »