The stock market crash may not be over. But I’d buy FTSE 100 shares and hold them forever

Now could be the right time to buy FTSE 100 (INDEXFTSE:UKX) stocks, in my opinion.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Trying to estimate when the stock market will cease falling and recover is almost impossible. The spread of coronavirus and its economic impact is a known unknown. So too is investor sentiment towards the wider stock market.

However, buying shares in high-quality FTSE 100 stocks today could be a good move. This may not prove to be the very lowest ebb of the FTSE 100’s crash. But the index’s valuations and track record suggest that now is a buying opportunity for long-term investors.

Market crash

The FTSE 100’s recent decline is among its fastest ever recorded. Although there have been some signs of recovery in between its declines, the overall trend has generally been downwards. This situation may persist over the coming weeks and months depending on how coronavirus ultimately impacts the world economy.

Judging exactly when to buy during such a period is fraught with difficulty. News flow is highly changeable, and investors risk waiting too long and missing out on the early stages of a market comeback.

Low valuations

As such, focusing on the long-term value available in the stock market at the present time could be a good idea. Many of the FTSE 100’s members offer wide margins of safety after recording major falls in their share prices. Compared to their historic averages, their valuations are exceptionally low in many cases. This could mean that, over time, they are able to deliver high returns as their profitability and valuations recover.

Although a sustained recovery may seem unlikely right now, the FTSE 100 has experienced bear markets several times in its past. In some cases, it has taken a number of years for the index to deliver a full turnaround from its decline. But on every previous occasion it has managed to achieve this goal. Therefore, buying shares today while they appear to be cheap in many cases could be a sound means of generating high returns in the long run.

Managing emotions

One of the biggest challenges facing all investors at the present time is managing your emotions. It is easy to worry about the performances of your existing investments, which are likely to have experienced major falls in recent months. This may dissuade you from buying new stocks, thereby reducing your chances of capitalising on the FTSE 100’s low valuation.

However, most investors wish to buy shares while they trade at low prices. In order for the index to trade at a low level, there usually must be a good reason for it to do so. Although this can mean there are short-term risks, the world economy is very likely to recover in the long run.

Therefore, by focusing on the long-term prospects of a diverse range of shares, you can benefit from the cyclicality of the stock market. This process may not be an easy one, but history shows that some of the most successful investors have bought while their peers have been selling. This has helped them to generate relatively high returns in the long run.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Growth Shares

2 of the cheapest FTSE 100 stocks to consider buying as we hit 2026

Jon Smith calls out a couple of FTSE 100 companies that have fallen in the past year that he believes…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Why Tesla stock outperformed the S&P 500 — again — in 2025

As the Tesla share price shrugs off declining revenues and profits to climb 19%, what kind of further excitement will…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Thinking of investing in the stock market? Keep these basic rules in mind

Investing in the stock market can put investors on the fast track to building wealth and earning passive income. And…

Read more »

piggy bank, searching with binoculars
US Stock

This Dow Jones stock could be a dark horse outperformer for 2026

Jon Smith looks across the pond and spots a Dow Jones company that has fallen by 11% in the past…

Read more »

Investing Articles

Why Greggs shares crashed 40% in 2025

Greggs has more stores than it had a year ago and total sales are higher, so is a 40% discount…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

4 pros and cons of buying Lloyds shares in 2026!

Investors piled into Lloyds shares last year as the bank delivered strong trading numbers in tough conditions. Could the FTSE…

Read more »

Investing Articles

Prediction: AI stocks will rise again in 2026 and Nvidia’s share price will soar to this level

Can Nvidia and other AI stocks continue to perform in 2026? Edward Sheldon believes so. Here, he explains why he’s…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

3 S&P 500 growth stocks that could make index funds looks silly over the next 5 years

Edward Sheldon believes these three high-flying S&P 500 stocks have the potential to smash the market over the next five…

Read more »