Why I’d buy these 2 cheap FTSE 100 dividend shares in an ISA after the stock market crash

These two FTSE 100 (INDEXFTSE:UKX) stocks could offer impressive dividend prospects. in my view.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100’s recent crash means that many of its members now have relatively high dividend yields. They may be relatively attractive for income investors in many cases – especially with interest rates now being at historic lows.

Of course, the FTSE 100 could yet experience further declines in its price level as news surrounding coronavirus changes. But for long-term investors who are seeking to maximise their income, these two large-cap shares could be worth buying in an ISA today.

Unilever

Unilever’s (LSE: ULVR) share price has held up relatively well during the recent market crash. It is down by 8% since the start of the year. This is considerably less than the FTSE 100’s 28% decline over the same time period.

However, Unilever’s shares had already experienced significant weakness prior to the coronavirus outbreak. The company reported disappointing results which showed a slower pace of sales growth in many of its markets. For example, its top line increased by just 2.9% for the full year.

The business will increase its focus on innovation, and is seeking to fuel growth through cost reductions. This could help to support its dividend growth, which is expected to be 10% in the current year, and 7% next year.

Unilever’s forward dividend yield of 4.3% could prove to be highly attractive due to its strong growth potential. It may have experienced a challenging period in recent months, but its exposure to emerging markets and its wide range of popular brands mean that it may be a highly desirable income share over the coming years. As such, now could be the right time to buy a slice of it after a poor performance from its share price.

SSE

Another FTSE 100 share that has held up better than many of its peers is SSE (LSE: SSE). The renewable energy business has recorded a 15% drop in its share price since the start of the year.

It now has a dividend yield of around 6.1%. Although there are many FTSE 100 stocks that have higher yields than SSE after the index’s recent fall, the company’s dividend outlook could prove to be highly resilient.

Its performance may be less reliant on the wider economy’s outlook than many of its peers. This may allow SSE to post inflation-beating dividend growth over the medium term, as well as offer a dependable income return relative to its index peers.

Furthermore, SSE’s decision to pivot to renewables could lead to improving financial prospects over the long run. And, with its shares now trading on a price-to-earnings ratio of around 15, they seem to offer fair value for money given the company’s income investing potential. Therefore, the stock could prove to be a robust means of generating a relatively reliable income within your ISA.

Peter Stephens owns shares of SSE and Unilever. The Motley Fool UK owns shares of and has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Yellow number one sitting on blue background
Investing Articles

I asked ChatGPT to pick 1 growth stock to put 100% of my money into, and it chose…

Betting everything on a single growth stock carries massive danger, but in this thought experiment, ChatGPT endorsed a FTSE 250…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How little is £1,000 invested in Diageo shares at the start of 2025 worth now?

Paul Summers takes a closer look at just how bad 2025 has been for holders of Diageo's shares. Will things…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

After a terrible 2025, can the Aston Martin share price bounce back?

The Aston Martin share price has shed 41% of its value in 2025. Could the coming year offer any glimmer…

Read more »

Close-up of British bank notes
Investing Articles

How much do you need in an ISA to target £3,000 per month in passive income?

Ever thought of using an ISA to try and build monthly passive income streams in four figures? Christopher Ruane explains…

Read more »

piggy bank, searching with binoculars
Investing Articles

Want to aim for a million with a spare £500 per month? Here’s how!

Have you ever wondered whether it is possible for a stock market novice to aim for a million? Our writer…

Read more »

Investing Articles

Want to start buying shares next week with £200 or £300? Here’s how!

Ever thought of becoming a stock market investor? Christopher Ruane explains how someone could start buying shares even on a…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »