3 reasons why I’d buy FTSE 100 stocks in the worst stock market crash since 1987

The FTSE 100 (INDEXFTSE:UKX) could offer long-term return potential, in Peter Stephens’ opinion.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Buying shares in the midst of the worst market crash since 1987 may not seem to be a good idea. After all, the FTSE 100 has recorded double-digit percentage daily falls in recent weeks. They could continue if the situation regarding coronavirus persists.

However, the index appears to offer a wide range of companies which trade on low valuations. Moreover, it’s always recovered from its past crisis, including 1987’s crash, to post new record highs. As such, with other asset classes offering paltry return prospects, now could be the right time to buy a range of FTSE 100 stocks and hold them for the long run.

Low valuations

The FTSE 100 is currently trading at a lower level than it was over 20 years ago. Back then, investors were in a much more bullish mood, with the prospect of an internet revolution helping to push stock prices higher.

Clearly, investor sentiment is much weaker today. The FTSE 100 has a dividend yield in excess of 5%. It’s only been higher during the financial crisis, which proved to be a buying opportunity for long-term investors.

Therefore, buying high-quality companies today while they trade on low valuations could prove to be a shrewd move. In many cases, investors appear to be pricing in significant declines in profitability. This could mean it’s possible to buy a diverse range of strong businesses while they offer wide margins of safety.

Recovery potential

The FTSE 100 may yet experience further falls in its price level. So far, it’s down by around 35% since the start of the year, but the full impact of the coronavirus on a variety of industries is probably yet to be felt.

As such, with the number of cases likely to rise, the near-term prospects for the index seem to be relatively downbeat.

However, over the long term, the FTSE 100 is very likely to recover from its present challenges. It has done so in every previous bear market it’s faced. This process of recovery may take a number of months, or even years, but investors who take a long-term view on the index’s performance may be handsomely rewarded.

Relative appeal

The long-term return potential of assets such as cash and bonds continues to be highly unattractive. Interest rate cuts mean in many cases they offer below-inflation returns.

Therefore, while they may seem appealing in the short run, over the coming years they could lag the return prospects of shares. They may even lead to a loss of spending power, which could be detrimental to your financial future.

Now may not seem to be the time to buy FTSE 100 shares. But, with their low valuations and having the potential to recover, they could produce strong returns after the coronavirus outbreak has subsided.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British coins and bank notes scattered on a surface
Investing Articles

How much do you need in an ISA for £2,026 passive income a month?

What kind of nest egg would an investor need for £2,026 monthly passive income? Our author crunches the numbers required…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett has retired. Could his investing approach still work today?

Warren Buffett has handed over the reins at Berkshire Hathaway. He's been investing for decades and the world has changed.…

Read more »

ISA coins
Investing Articles

Got a spare £20k for a Stocks and Shares ISA? Here’s how it could generate a £1,400 passive income in 2026!

A Stocks and Shares ISA can be a serious source of long-term passive income. Christopher Ruane explains more about this…

Read more »

Growth Shares

2 of the cheapest FTSE 100 stocks to consider buying as we hit 2026

Jon Smith calls out a couple of FTSE 100 companies that have fallen in the past year that he believes…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Why Tesla stock outperformed the S&P 500 — again — in 2025

As the Tesla share price shrugs off declining revenues and profits to climb 19%, what kind of further excitement will…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Thinking of investing in the stock market? Keep these basic rules in mind

Investing in the stock market can put investors on the fast track to building wealth and earning passive income. And…

Read more »

piggy bank, searching with binoculars
US Stock

This Dow Jones stock could be a dark horse outperformer for 2026

Jon Smith looks across the pond and spots a Dow Jones company that has fallen by 11% in the past…

Read more »

Investing Articles

Why Greggs shares crashed 40% in 2025

Greggs has more stores than it had a year ago and total sales are higher, so is a 40% discount…

Read more »