Forget the top Cash ISA rate. I’d pocket 7.7% here

Here’s one suggested ISA investment strategy to earn top dividend income.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The number of people taking out a Cash ISA each year has slumped since 2008-09 when 12,234 were attracted to the idea. In 2017-18, that had dropped to 7,783, and the reason is clear — today’s very low interest rates. The top easy-access rates you can get these days top out at around 1.35%, which isn’t even enough to cover inflation. My only puzzlement is over why those 7,783 folk thought getting one was a good idea.

But the cash has not gone into Stocks & Shares ISAs, as the number of those has remained pretty much constant. And that’s a shame, because I see a Stocks & Shares ISA as a very good thing.

Strategy

It’s a bit more work than cash, as you have to decide which shares to buy. But I think there’s a relatively straightforward way to make a small selection. I’d start with a list of the FTSE 100‘s biggest dividend payers, and work my way down from the top. Then for each one, ask three questions.

Is the company in the same sector as one I’ve already selected? If it is, skip it, because it will only be a small portfolio and I want some diversification. I’m only going to pick five shares, and I don’t want the risk of two that could go bad together.

How about the reliability of the dividend? Is it well covered by earnings? The necessary cover varies from business to business, with more predictable and cash-generative ones (like energy suppliers) not needing the same cover. If it’s low, is there a special component and does it look like there will still be decent long-term levels?

Finally, I’d check on recent Fool articles on each stock to see if there are any red flags.

Selection

First is Evraz, a Russian steel maker with a forecast dividend yield of 12.8%, which is huge. But at just 1.2 times, cover is weak for a potentially volatile business. Finally, the share price has been plummeting and the chairman has been selling. That’s out.

Imperial Brands is next, yielding 11.1%, with 1.3 times cover. I’d prefer higher cover, but it’s a cash-rich business and I think that’s acceptable. The big yield is down to the falling share price, but I think the fear is overdone. So that’s in.

Then comes housebuilder Taylor Wimpey on a yield of 9.3%. Again cover looks low at 1.1 times, but that includes a special dividend and I think there’s enough cash generation to keep decent dividends going. Persimmon is next on 8.9%, but that would be a sector duplicate.

BT Group is offering 7.8%, covered 1.5 times, but analysts are expecting a cut next year. I’ll pass.

Insurer Aviva is next, with a 7.3% yield covered 1.9 times, and no red flags. It’s in.

Skipping shares that don’t fit my criteria, I reach the recovering Centrica (5.5%), and Royal Bank of Scotland (5.1%) to make up my five stocks.

That gives me an overall expected yield of 7.7%, which wipes the floor with a Cash ISA while having the potential for long-term share price gains as a bonus.

Alan Oscroft owns shares of Aviva and Persimmon. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

Stock market cycles: where are we now and what’s coming next?

What's the stock market saying about the AI-driven demand for memory chips that’s driving share prices higher? Cyclical? Or a…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

How to invest £3 a day in FTSE shares to target a passive income of £5,439 a year

Investing just a few pounds a day in FTSE shares will build over time and could unlock a passive income…

Read more »

A row of satellite radars at night
Investing Articles

Should I load up on SpaceX inside my Stocks and Shares ISA?

Elon Musk's rocket firm absolutely dominates its industry and is growing rapidly. Does this make it a no-brainer buy for…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

An unbelievable value stock to buy before it’s too late?

This value stock could generate a massive 169% return over the next 12 months, according to one expert analyst! Is…

Read more »

ISA coins
Investing Articles

Nervous about investing in a Stocks & Shares ISA? Read this first

Stocks and Shares ISA users have kept their powder dry amid stock market volatility. But are they missing a prime…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

2 excellent FTSE 350 stocks I just added to my ISA

Our writer has been doing a bit of shopping recently for his Stocks and Shares ISA. Why is he very…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Up 55% and a P/E of 6.6, is this FTSE 100 share too cheap to miss?

IAG shares have taken flight over the past year. But could it become one of the FTSE 100's worst performers…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

57,584 shares of this high-yield dividend stock pay income equal to the State Pension

Zaven Boyrazian calculates how many shares he needs to buy in this FTSE 100 financial stock to generate enough passive…

Read more »