Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Forget Mothercare! The Vodafone share price is rising

As Mothercare slides into administration I take a closer look at Vodafone’s recent price rise.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Mothercare (LSE:MTC) share price fell over 30% yesterday as the company announced its collapse into administration, after failing to find a buyer for its 79 UK stores. As I write, the share price has risen over 16% today so what does this mean? Its international business remains profitable and the brands may continue to be sold through other channels.

Although the UK business will no longer exist, the shares are not being de-listed, as the worldwide company still exists and in its latest annual report to 30 March, international profits exceeded £28m. However the pension fund has a shortfall of £139m which the international arm of the business will have to absorb. 

Sentiment surrounding the store’s collapse on social media is not particularly complementary. Many consumers saw it coming and are not surprised. Some shoppers found it overpriced, with a lack of choice and slated it for not having basic mother/baby feeding and changing facilities in the store, concluding that they’re not shocked it ran itself into the ground.

However, some customers are outraged at blame being pointed to online competition, instead chalking it up to the rise in austerity, reduction in spending money, and government price hikes, stating that many baby clothes are in fact far more expensive to buy online.

Others feel Mothercare cannot be considered another casualty of Brexit. Back in 2014, Mothercare lost £28m, followed by £15m in 2015. Since Brexit, Mothercare went on to do much better with pre-tax profits of £6m in 2016 and £8m in 2017.

Whatever the reason, it’s a very sad day for all involved. Although some people are still jumping in to buy Mothercare shares at this discounted price, I think it could have further to fall and will avoid with a barge-pole. 

Considering the very depressing state of the British High Street and the UK retail sector in general, where is a good place for stock market beginners to invest their hard-earned cash?

Telecommunications

After enduring a period of being out of favour with investors, Vodafone (LSE:VOD) is making a comeback. The Vodafone share price has been steadily rising over these past few months as shareholder sentiment has turned positive. It acquired telecoms assets across Europe from Liberty Global in a deal worth €18.4b.

Shareholders see this as a strategic move by Vodafone, which has positioned itself as a major telecoms player in Europe, and Germany’s largest paid-for-television operator.

Vodafone offers a 4.8% dividend yield, which seems reasonable at first glance, but its important to be aware that this is after a cut earlier in the year.

Unfortunately, the group’s borrowings are closing in on $55b since the Liberty acquisition, with a current debt ratio of 46% and negative earnings per share.

It does intend to sell some assets to offset some of its debt, which includes the closure of 1,000 shops across Europe. This will not be a quick fix, but should help the company regain solid ground and return to growth in the future.

Now that moves have been made to streamline the business, I think investors are seeing that leveraging the strength of the Vodafone brand while de-risking the business will take Vodafone in a positive direction. Its average yearly price-to-earnings ratio is 16. I think it’s well positioned for a steady climb and consider it a Buy. 

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Percy Pig Ocado van outside distribution centre
Investing Articles

Has the Ocado share price now bottomed out?

Ocado's received some bad news. In light of this, our writer considers how the technology group’s share price might perform…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

Up 95% since January, this FTSE 250 stock is a whisker away from the FTSE 100

This FTSE 250 stock has already nearly doubled year to date, but analysts at JP Morgan Cazenove reckon it could…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Down 70% in 2 years, could FTSE 250 stock Aston Martin be the ‘next Rolls-Royce’?

There are quite a few similarities between FTSE 250 stock Aston Martin today and Rolls-Royce back in 2022, says Edward…

Read more »

Business man pointing at 'Sell' sign
Investing Articles

Is FTSE stock Trustpilot worth a look after a sharp 23% fall?

FTSE stock Trustpilot has tanked on the back of a short seller report. Is there an opportunity here? Edward Sheldon…

Read more »

Workers at Whiting refinery, US
Investing Articles

How many BP shares do I need for a £1,000-a-month passive income?

BP shares are now paying one of the highest FTSE 100 dividend yields. Are they they perfect ticket to a…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »