Is it too late to buy Unilever and Diageo shares?

Unilever plc (LON: ULVR) and Diageo plc (LON: DGE) shares have surged this year. What’s the best move now?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever (LSE: ULVR) and Diageo (LSE: DGE) are two of my favorite FTSE 100 stocks. I own both in my own personal dividend portfolio and have no intention of selling them any time soon.

So far this year, both stocks have performed brilliantly. Unilever – which I actually tipped as my top stock for 2019 back in January – has surged 24% to around 5,100p, while Diageo’s share price has risen 22% to 3,400p. By comparison, the FTSE 100 is up just 12% for the year. This begs the question: is it too late to buy these stocks now after such a strong run?

High valuations 

At face value, both stocks do look quite expensive right now. Unilever currently trades on a forward-looking P/E ratio of 22.6 while Diageo trades on a multiple of 24.6. That’s not exactly bargain territory. The dividend yields on offer are also quite underwhelming at present. Unilever’s prospective yield is 2.9%, while Diageo’s is a low 2.1%.

However, in my view, Unilever and Diageo do deserve higher valuations than the average FTSE 100 company due to their ‘quality’ attributes. For example, both companies are highly profitable. Unilever’s return on capital employed (ROCE) over the last three years has averaged 25% while Diageo’s has averaged 16%. Both also have strong dividend growth track records. Over the last five years, Unilever has lifted its dividend payout by 35% while Diageo has raised its dividend by 38%. These companies also have significant brand power which should continue to provide them with economic moats, while each has substantial emerging markets exposure, which should drive growth in the years ahead. 

So, I don’t think it’s unreasonable that these companies carry higher valuations. The question though is: are the current valuations too high?

I’d wait for a pullback

Personally, I think that both stocks look fully valued right now. With Unilever shares up 25% since March and Diageo up 16% in that time, I’m not seeing a lot of value on offer at the moment. At the current valuations, there’s not much in the way of a margin of safety, meaning there is risk to the downside. 

At some stage, I would like to boost my position in each stock. However, I’m prepared to wait for an attractive buying opportunity. I’ve found over the years that the best time to buy these kinds of high-quality companies is when market volatility is extremely high, and investors are panicking and dumping everything. In these situations, you can often pick up top-quality companies at bargain prices. For example, during periods of high volatility in recent years I have purchased ULVR shares under 4,000p and DGE shares under 2,000p.

So for now, I think the key here is patience. I believe both companies are fantastic to own for the long run, however, at present, there’s not a lot of value on offer.

Edward Sheldon owns shares in Unilever and Diageo. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy young female stock-picker in a cafe
Investing Articles

1 top investment trust to consider from the FTSE 250 

This niche FTSE 250 investment trust offers exposure to one of Asia's fastest growing economies, potentially setting it up for…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

2 high risk/high reward stock market picks to consider in 2026

The coming year could bring about lots of stock market opportunities for brave investors willing to stomach risk. Mark Hartley…

Read more »

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »