I’d dump the Sainsbury’s share price for this FTSE 100 growth champion

The J Sainsbury plc (LON: SBRY) share price could fall further, so it’s time to get out, says Rupert Hargreaves.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Over the past 12 months, the J Sainsbury‘s (LSE: SBRY) share price has been a pretty poor investment. Even after including dividends, the stock has produced a negative return of -34.3% over the past year, underperforming the FTSE 100 by around 39%.

Unfortunately, the company’s performance over the past five and 10 years hasn’t been any better. The stock has underperformed the FTSE 100 by around 10% per annum over the past five years and 9% over the past decade, even after including dividends.

In fact, with a performance of just 0.8% per annum for the past 10 years, investors would have been better off putting their money in a cash savings account rather than buying the Sainsbury’s share price. And I don’t think the company’s performance is going to improve anytime soon as analysts reckon the firm’s earnings per share will slump 15% this year as consumers turn their backs on the business.

With this being the case, I would dump the Sainsbury’s share price today and use the money to buy Morrisons (LSE: MRW) instead.

The best of the best

Meanwhile, the best performing retailer in the FTSE 100 over the past 12 months is Ocado (LSE: OCDO). Shares in this pioneering company have risen 17.3% and, last year, the stock was also the best performer in the whole FTSE 100.

Shares in Ocado have surged as the business has inked several transformative agreements with third parties for its fulfilment technology, which will allow retailers to improve the efficiency of their online operations significantly, according to the company.

The most important of these deals is the £750m tie-up with Marks & Spencer, announced at the beginning of this year. Ocado will help M&S to develop an online delivery service with its highly sought-after technology.

It’s clear that Ocado has something other retailers want. But the problem is the company is not expected to generate a profit from its operations for some time.

Analysts believe it will lose around £100m during the next two years on sales of around £4bn. With this being the case, even though I think the enterprise does have a bright future, I can’t bring myself to recommend a business that’s losing so much money.

Instead, I think it might be worth investing in Morrisons. You see, the supermarket giant already has an agreement with Ocado under a partnership which dates back to 2013. But the company also has distribution agreements with online giant Amazon.com. To top it off, Morrisons is profitable.

In my opinion, this gives investors the best of both worlds. Not only does the company have an agreement with the largest online retailer in the Western world, but it also has access to Ocado’s technology — technology M&S has just paid nearly £1bn to work with.

An attractive price

At the time of writing, shares in Morrisons also look appropriately priced. City analysts believe the company will earn around 13.9p per share in 2019, up around 25% year-on-year, on a net income of £332m.

On this basis, the stock is trading at a forward P/E of 14.8. Analysts have also pencilled in a per-share dividend payout of 9.6p, giving a dividend yield of 4.6% at current prices. The company has a history of returning any excess profit to investors via dividends, so I expect this distribution to grow steadily in the years ahead.

That’s why I’d dump the Sainsbury’s share price and buy FTSE 100 growth stock Morrisons instead.

Rupert Hargreaves owns no share mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »