The HSBC share price isn’t the only FTSE 100 6% yielder I’d buy today

Roland Head explains how an investment in FTSE 100 (INDEXFTSE: UKX) bank HSBC Holdings plc (LON: HSBA) could provide an 80% gain in 10 years.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m a big fan of using stock market investments to generate high levels of cash income.

I admit, there’s always a risk that dividends will be cut. But if you pick stocks carefully, I think this is a risk that’s well worth taking over the long term.

Today I want to look at two shares from the blue-chip FTSE 100 index that I think deserve a place in any long-term income portfolio.

A safe 6% income

I reckon one of the safest dividend stocks in the FTSE 100 is Anglo-Asian banking giant HSBC Holdings (LSE: HSBA). This company has played a leading role in financing trade between Asia and Europe for more than 150 years. Today it has more than 39m customers.

Unlike some rivals, HSBC survived the financial crisis without needing to raise fresh cash. Although the dividend was cut, the reduction was smaller than at many other banks and the payout was never suspended.

Although critics question the group’s slow growth and fairly average profitability, I’m not concerned. I think the bank’s solid balance sheet and Asian focus mean that the stock’s 6% dividend yield is pretty safe.

I’d be happy to buy and hold these shares forever. After all, it’s worth remembering that a 6% income reinvested at the same rate for 10 years will provide an 80% gain — even if the shares stay flat.

More risk, bigger returns?

My second pick isn’t quite as safe as I believe HSBC to be. But I think advertising group WPP (LSE: WPP) looks good value at current levels and is likely to deliver a steady recovery over the next few years.

According to chief executive Mark Read, the firm’s performance during the first quarter of the year was “as anticipated“. Like-for-like revenue fell by 2.8% to £3.6bn as a result of client losses during the second half of last year. However, Mr Read says the group’s newly restructured ad agencies are making good progress winning new business.

I’m relaxed about this situation. One reason for this is that by raising £712m with a series of disposals, Mr Read has reduced WPP’s net debt from £4.9bn to £4.2bn over the last year. Despite these asset sales, revenue has been broadly unchanged.

A second factor is that WPP is still in the early stages of its three-year turnaround plan. Last year’s client losses were already known about, and the firm now seems to be making good progress reversing this trend.

Is the WPP dividend safe?

CEO Mr Read has said previously that he plans to maintain the dividend at current levels until the group returns to growth. Is this affordable?

Broker forecasts suggest that this year’s payout of 60p per share should be covered 1.6 times by earnings, which seems reasonable.

In past years, the dividend has also been covered comfortably by free cash flow. I’m not sure if this record will be maintained in 2019, but with debt falling steadily I think a cut looks very unlikely unless market conditions take a turn for the worse. The planned sale of market research group Kantar should also boost WPP’s cash position.

With the shares trading on 9 times forecast earnings and offering a 6.6% yield, I think the bad news is in the price. I’ve bought the shares myself and continue to rate them as a buy.

Roland Head owns shares of WPP. The Motley Fool UK has recommended HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

Is now a good time to start investing in the wealth-building stock market?

The stock market is a battle-hardened builder of wealth long term. But with risks mounting, is now a good time…

Read more »

Investing Articles

£10,000 invested in red-hot Tesco shares just 1 week ago is now worth…

Harvey Jones is impressed by how well Tesco shares have defied recent stock market volatility. So can this FTSE 100…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

See the income from investing a £20k ISA in this UK stock before it goes ex-dividend on 9 April

Harvey Jones says this UK stock offers one of the highest yields on the FTSE 100. Investors need to act…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

What’s going on with the AstraZeneca share price now?

Dr James Fox explores the recent movements in the AstraZeneca share price and evaluates whether it's still a good long-term…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

This S&P 500 stock is down 30% and the CEO just bought $10m worth of shares

Insiders only buy a stock for one reason – they expect its price to go up. So, this S&P 500…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

£5,000 invested in BAE Systems shares a month ago is now worth…

BAE Systems shares have been among the FTSE 100's best performers in recent years. The question is, can the defence…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Here’s how a £20k ISA could generate £7,875 in monthly passive income

Have £20,000 ready to invest? Royston Wild explains how you could put this in a Stocks and Shares ISA to…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

By April 2027, £2,630 invested in Barclays shares could be worth…

Barclays shares have been flying. But what might happen to a chunk of money invested in the bank's stock over…

Read more »