Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I’d avoid Sainsbury’s and buy this superstock instead

G A Chester explains why J Sainsbury plc (LON:SBRY) isn’t on his shopping list, and why he prefers a premium-rated ‘category killer’.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

To say that the bosses of J Sainsbury (LSE:SBRY) and J D Wetherspoon (LSE: JDW) aren’t united in their views on Brexit is an understatement.

The supermarket’s chief executive Mike Coupe has been prominent among the UK’s big retail bosses in warning that a no-deal Brexit and trading under World Trade Organisation terms would increase food prices, cause significant disruption, and could put national food security at risk.

Meanwhile, Wetherspoon’s Brixiteer boss Tim Martin has lauded the prospect of a clean break from the EU and free trade, on the grounds it would reduce shop and food prices and be good for his customers.

Whatever the ultimate terms of the final divorce decree and economic repercussions, I’m convinced Sainsbury’s is a stock to avoid, while I’d happily buy Wetherspoon’s shares today, and hold them for the long term. Here’s why.

Ominous

Sainsbury’s has been struggling for a good number of years now. I was unconvinced by its acquisition of Argos in 2016. This upped its exposure to discretionary consumer spending which, from an investment perspective, is not really what I want from a defensive sector like food.

Its announcement last year of an agreed merger with Asda was more promising in this respect. However, as I warned readers, there was a chance the competition regulator would block it, and that even if it did go ahead, I would view it as fraught with execution risk. It now looks like the merger is unlikely to happen.

Recent news flow around Sainsbury’s has been ominous. Kantar Worldpanel’s regular grocery market survey showed its sales falling 1% over the 12 weeks to 24 February, while Tesco, Asda and Morrisons saw rises of 1.3%, 1% and 0.8%, respectively. Sainsbury’s launched a discount across its TU clothing range last month, followed by a massive sale this week across its homewares brand, Habitat.

At a current share price of 227.5p, Sainsbury’s price-to-earnings (P/E) ratio is 11.2 and its dividend yield is 4.5%. I view this as unattractive for a struggling business, with no clear route to being a sector winner.

Premium worth paying

In today’s half-year results, Wetherspoon reported a 7.1% rise in total sales for the six months ended 27 January, including a like-for-like increase of 6.3%. Growth has accelerated in the six weeks to 10 March, with total sales up 10.9% and like-for-like sales up 9.6%.

However, margins are under pressure from increased staff pay and other costs. As a result, first-half pre-tax profit declined 18.9%. The company reiterated its previous guidance that costs in the second half of the year will be higher than those of the same period last year, and that it “anticipates an unchanged trading outcome for the current financial year.”

The market took today’s news in its stride, with the shares currently trading little changed from yesterday at around 1,300p. This puts the company on a P/E of 17.1, and with its routinely small dividend giving a yield of just 0.9%.

However, I believe the premium rating is worth paying because I view Wetherspoon’s position in the value pub market as akin to Primark’s in budget clothing — a clear ‘category killer’, in the words of one City analyst. As such, I expect it to be a long-term winner.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Landlady greets regular at real ale pub
Investing Articles

Down 57%, is the Diageo share price a generational bargain?

Investment analyst Zaven Boyrazian has spotted an incoming catalyst in 2026 that could trigger a massive recovery for the Diageo…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Collapsing prices and soaring yields! Are these income shares an epic opportunity?

These income shares have taken a massive hit in 2025, but dividends continue to be paid, resulting in massive 9%…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

FTSE shares are near record highs! Will it soon be too late to invest?

FTSE shares are now trading near unprecedented highs, but can this continue or will it come crashing down? Zaven Boyrazian…

Read more »

UK supporters with flag
Investing Articles

This UK share’s outperforming Nvidia. Is it time to buy?

Many UK shares are doing better than America’s most famous tech stock. James Beard looks at one domestic company that’s…

Read more »

US Tariffs street sign
Investing Articles

Is it madness to invest in the S&P 500 now?

The S&P 500's been on a tear for three straight years, but are valuations now too high? Or could there…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

3 years ago, I bought Vodafone shares. Should I ditch them and buy this other FTSE 100 stock instead?

After several years, our writer’s recovered all of the losses on his Vodafone shares. But is now the time to…

Read more »

piggy bank, searching with binoculars
Investing Articles

A P/E of 6.6! Why is this FTSE 250 stock so ridiculously cheap?

This FTSE 250 stock has practically collapsed in 2025. But with new leadership, could it be primed for an explosive…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 FTSE 100 shares that could surprise investors if interest rates fall

With interest rates set to fall, this writer explores 2 FTSE 100 stocks that could stand out for investors seeking…

Read more »