3 Reasons I’m buying FTSE 100 shares today

I’m returning to FTSE 100 (INDEXFTSE: UKX) shares after a long period away from them. Here’s why.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Plunging US stock markets and Brexit chaos in the UK have come together to drive the FTSE 100 index down. The past week saw it drop below 7,000 and I think it’s worth remembering that the prime London index first broke through the 7,000 level on the way up in March 2015. We could say that the wiggles of the past three years and nine months around 7,000 mean the index has travelled broadly sideways.

Reason 1 – uncertainty

But I’d argue that the firms represented by the index have not seen their business operations move sideways over the period. In many cases, progress has been stellar, so we might expect the FTSE 100 to have done better than it has. Yet all the uncertainty in the macro picture looks like it has been keeping a lid on the valuations of some of Britain’s largest public companies.

If you research some of the companies in the FTSE 100 you’ll find some generous dividend yields, low earnings multiples and healthy-looking forward projections. I think the uncertainty in the air spells opportunity for investors.

Reason 2 – Santa Rally

I don’t know if it will happen this year, but statistically, there is a good chance that shares will rise in the run-up to Christmas and the New Year. I think the recent correction in stock markets sets the FTSE 100 index up well for a bounce-back Santa Rally. It’s only a short-term consideration, but if a Santa rally happens, it will get my new investments in FTSE 100 shares off to a good start, as the under-valuation I think I’m seeing begins to unwind.

Reason 3 – the long-term bet is a good one.

Over the long haul, the total investor returns from shares have outperformed every other major class of asset, such as cash, bonds and property. So, I think it is a good idea to invest in the direction that the prevailing winds are blowing – in shares. The return you get from shares arrives as income from the dividends and from capital gains when the share prices rise over time.

However, the turbocharger for your returns from shares is to reinvest the dividends you get straight back into them, ideally into the shares of the company that paid you the dividends in the first place. If you do that, the reinvested money from the dividends will earn dividends and so on – you’ve started to compound your money and that’s the ‘secret’ to generating wealth.

I think that the stock market hates uncertainty more than it hates anything else and the whole Brexit process is causing a lot of it. But, bit by bit, I reckon the uncertainty will fall away as the country’s future direction becomes clearer. Indeed, the deadline for leaving the EU is 29 March 2019. As we get closer to that date, I reckon share prices could respond well. I’ve been buying individual FTSE 100 shares, but I’d be just as happy to buy a FTSE 100 tracker fund right now that automatically reinvests dividends for a low-hassle approach.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

Are investors running scared of Babcock and BAE Systems shares?

BAE Systems shares have had a brilliant run, and other UK defence stocks have been flying too. But Harvey Jones…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

As the FTSE 100 falls, savvy investors are looking for stocks to buy for the rebound

Many FTSE stocks have now fallen 10% or more from their 2026 highs. For long-term investors, exciting opportunities are emerging.

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Should investors consider buying resilient Admiral Group and Tesco shares as markets wobble?

Harvey Jones is impressed by how Tesco shares have held up in the current market volatility, while Admiral has been…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Down 15% in a month and yielding 7.5%! Should I buy even more of my favourite dividend stock?

Harvey Jones says this brilliant FTSE 100 dividend stock is suddenly cheaper due to recent market volatility. And the yield…

Read more »

Abstract bull climbing indicators on stock chart
Growth Shares

3 growth shares for an ISA that have beaten the FTSE 100 for the past 5 years

Jon Smith points out several growth shares that have outperformed the broader market over a long period of time, with…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Time’s running out for our 2025/26 Stocks and Shares ISA plans!

Never mind the stock market wobble, it's time to turn our attention to our Stocks and Shares ISA investments for…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

What might Warren Buffett think about today’s stock market?

Middle East conflict has given the UK stock market a bit of a hammering. But in the long-term scheme of…

Read more »

Man riding the bus alone
Dividend Shares

How big does my ISA need to be to make £2.5k in monthly passive income?

Jon Smith points out the key factors that go into building a dividend portfolio for passive income, and reviews one…

Read more »