Is it time to pile into the Aviva share price?

With the share price down, are we looking at a bargain or a value trap with Aviva plc (LON: AV)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s hard to find a bearish Fool article on composite insurer Aviva (LSE: AV) over the past year or so, yet since I last wrote about the firm in March with my own bearish take on the company, the share price has fallen more than 17%.

At around 426p today, the share price throws up a forward price-to-earnings ratio for 2019 of around 6.8 and the forward dividend yield is knocking on the door of 8%. It wouldn’t surprise me if we were to see a bounce from this latest plunge, but I still think the longer-term prospects for the share price, profits and the dividend are far less attractive than they appear to be at first glance. I also think there’s a lot of downside risk for investors from the current level of the shares, so I’m avoiding the stock, despite its recent plunge.

A turnaround that has turned

This month, news came through that chief executive Mark Wilson will step down after sticking around until April 2019 to assist with a “planned and orderly transition.” Aviva brought in Mr Wilson during January 2013 to turn the business around. Prior to that, the firm had been floundering since crashing so hard in the wake of last decade’s credit crunch, just like many other cyclical businesses did. Aviva said in the news release that under Mr Wilson’s leadership, it was reshaped to “significantly improve” its financial performance and balance sheet.  The company narrowed operations from 28 markets to 14, grew operating profit, focused on areas of competitive strength and invested in new initiatives such as digital. 

However, the directors, including Mark Wilson, think the turnaround “has been successfully completed,” and they believe new leadership should drive the “next phase” of development.  So, the turnaround trade with Aviva is over. How did shareholders do? Since January 2013 the share price is up around 14%, which seems poor return from a turnaround of almost six years duration. I would have expected much more. The dividend take during the period adds another 28% or so to the total return for investors, but I still think the outcome has been lacklustre.

A shrinking valuation

The main problem has been the shrinking valuation over the period, which has led to the price-to-earnings rating getting ever smaller and the dividend yield ever larger. That valuation compression effect has acted as a real drag on the total return for investors. But I think it is normal for great big cyclical enterprises such as Aviva. I reckon the stock market is marking down the valuation just as profits rise because it’s trying to discount peak profits for the firm. Just as with earnings, the dividend and the share price plunged back in 2008. We could see a similar cyclical down-leg again, we just don’t know when, but we do know that it will be preceded by a period of high profits, otherwise it wouldn’t be a cycle.

With the turnaround behind us, I think Aviva is less attractive than it was before, despite the high dividend yield, the low valuation and City analysts’ predictions of earnings growth. rather than playing Russian Roulette with Aviva, I’d prefer to use the current stock market weakness to drip money into a FTSE 100 tracker fund, which would iron out single-company risk.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Are investors running scared of Babcock and BAE Systems shares?

BAE Systems shares have had a brilliant run, and other UK defence stocks have been flying too. But Harvey Jones…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

As the FTSE 100 falls, savvy investors are looking for stocks to buy for the rebound

Many FTSE stocks have now fallen 10% or more from their 2026 highs. For long-term investors, exciting opportunities are emerging.

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Should investors consider buying resilient Admiral Group and Tesco shares as markets wobble?

Harvey Jones is impressed by how Tesco shares have held up in the current market volatility, while Admiral has been…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Down 15% in a month and yielding 7.5%! Should I buy even more of my favourite dividend stock?

Harvey Jones says this brilliant FTSE 100 dividend stock is suddenly cheaper due to recent market volatility. And the yield…

Read more »

Abstract bull climbing indicators on stock chart
Growth Shares

3 growth shares for an ISA that have beaten the FTSE 100 for the past 5 years

Jon Smith points out several growth shares that have outperformed the broader market over a long period of time, with…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Time’s running out for our 2025/26 Stocks and Shares ISA plans!

Never mind the stock market wobble, it's time to turn our attention to our Stocks and Shares ISA investments for…

Read more »