One 5% yielder I’d buy and one I’d sell after today’s news

These two companies have mixed outlooks and one looks to be a much better investment than the other.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Despite management’s best efforts, toymaker Character (LSE: CCT) has been unable to avoid the headwinds facing the broader retail sector over the past year.

The firm was hit particularly hard by the demise of Toys R Us, one of its largest customers. The bankruptcy forced Character to warn last year that results for the year ending August 2018 would be “significantly lower than market expectations” following the loss of income from the UK’s largest brick and mortar toy store.

Major setback 

The Toys R Us demise is already having a significant impact on Character. Today, the company published its financial figures for the half year ended February, showing a 36% decline in operating profit and similar contraction in pre-tax profit. Basic earnings per share for the period fell 38% year-on-year, and after including the impact of adjustments on foreign currency derivative positions, basic earnings per share declined 92% year-on-year. Group net cash was £14.3m, down from the £18.6m reported at the end of the same period last year, but up from the £11.5m reported at the end of August 2017.

However, despite Character’s dismal performance during the first half, management is upbeat on the outlook for the rest of the year as the Toy R Us fallout dissipates. 

We continue to have great strength and depth across our brands and a wide range of long-term customers and suppliers,” the half-year update noted, continuing, “the directors remain optimistic that the business will see a return to its previous growth pattern during the second half of this financial year.

Still, despite management’s optimism, I’m wary about Character’s outlook as the group has disappointed on growth several times in the past. With this being the case, even though the shares might look attractive today, trading at a forward P/E of 11 and supporting a dividend yield of 5.1%, I’m in no rush to buy the stock.

Slow and steady wins the race 

On the other hand, I’m more optimistic about the outlook for financial services business Chesnara (LSE: CSN). 

This is a holding company engaged in the management of life and pension books of businesses in the UK, a relatively stable and predictable industry. The enterprise buys life insurance funds closed to new customers and then manages them to maximise profit for investors

So far, Chesnara’s strategy has produced fantastic results. The dividend has grown at a steady rate of 3% per annum over the past five years and including the dividend, the shares have produced a total average annual return of around 16% per annum since 2012, smashing the FTSE 100 over the same period.

As the company continues to consolidate its position in the market, by buying up unwanted pension businesses, I believe that this performance is set to continue. 

With this being the case, compared to struggling Character, which will remain at the mercy of consumer trends, Chesnara, with its more stable and predictable business model (as well as the long-term income stream from pension management) looks to be the better investment. The shares currently support a dividend yield of 5.1%.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing For Beginners

1 FTSE 250 stock I like and 1 I’ll avoid after the stock market correction

Jon Smith analyses the move lower in certain FTSE 250 companies over the past month and picks one that looks…

Read more »

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home
Investing Articles

Is April 2026 a great time to buy Lloyds shares?

Lloyds shares have been flying over the last two years. And there's one factor that could mean the bank continues…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Want to aim for a £500 second income each month? Here’s how much it takes

Christopher Ruane digs into the numbers and mechanics that could let someone with no shares today build an annual second…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Down 95%, what might it take for the Aston Martin share price to rise 2,000%?

The Aston Martin share price has collapsed. Our writer considers what it might take for it to regain some ground…

Read more »

Investing Articles

How are Diageo shares looking in April 2026?

It's been an eventful year so far, but what has the impact been for Diageo shares, and where might they…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

P/Es below 7! 3 staggeringly cheap shares despite yesterday’s rally

Investors who fear they have missed their opportunity to buy cheap shares as the stock market recovers might want to…

Read more »

ISA coins
Investing Articles

Want to know what UK investors have been buying in their ISAs?

Looking for stock, trust, and fund ideas this April? Royston Wild discusses what Brits have been stuffing in their Stocks…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

Why aren’t people buying Greggs shares by the bucketload?

Greggs' shares remain in the doldrums. But should Foolish investors consider pouncing while others won't? Paul Summers takes a fresh…

Read more »