Should you pile into SSE plc, down 25% over 8 months?

Is SSE plc (LON:SSE) still a company you can trust, or should it be avoided?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One of the largest energy companies in the UK, SSE (LSE: SSE) has seen a 25% plunge in its share price over the past eight months. Since its all-time high, printed in December 2014, the shares have now lost a total of 30% excluding dividends. 

Clearly, this is a disappointing result for shareholders as SSE is considered to be one of the FTSE 100‘s most defensive stocks as it is a diversified utility provider. It generates and sells power, supplies UK households with energy and provides telecommunications services. It is the only UK energy company that has retained its telecoms arm. 

The problem is that despite the firm’s best efforts, rising competition and political interference are damaging its prospects. Specifically, right now investors and analysts alike are worried about what impact the legislation to introduce a cap on expensive “standard variable tariffs” will have on it. 

Around 71% of SSE’s customers are on this type of deal, more than any other utility, meaning that it is more exposed than all of its peers. To try and limit any impact the caps might have on the business, management has reportedly opened discussions about merging and spinning off its UK household supply operations with those of rival Npower. Before it can undertake any action, however, it must first get the green light from regulators. 

Time to buy or time to sell? 

So what does all this mean for investors? Well, it looks as if SSE’s earnings are going to come under pressure. The firm has reduced its earnings target for fiscal 2018 from around 125p this time last year, to between 116p and 120p. However, it has also said that it still expects to report an annual increase in its full-year dividend for 2017/18 that “at least keeps pace with RPI inflation.

To help stave off some of the impacts of a price cap, management is also investing in its telecoms business. During November, Thames Water struck an agreement with SSE Enterprise Telecoms to open up its Victorian-era tunnels to telecoms lines, a development which should allow it to surpass BT and offer better services to clients. Apparently, it is 60% cheaper and 10 times faster to use a tunnel rather than digging up roads. 

Still, there’s an air of uncertainty that’s hanging over SSE, and the market does not like it. What’s more, it seems as if there’s a general dislike of income stocks at the moment. Higher yields on bonds are leading investors out of defensive stocks like SSE and its utility peers back to fixed income, which carries less risk. This is terrible news for share prices but great news for income seekers who have a long-term outlook and want to pick up a high-single-digit dividend yield. Indeed, right now the shares support a yield of 7.9% and the shares trade at a P/E ratio of only 10.2. 

The bottom line

Overall, I believe that even after the recent decline, shares in SSE remain an excellent income investment. If the company can convince investors that its payout is sustainable, the sell-off should end at some point, and the shares will recover. Until then, investors can pick up a 7.9% dividend yield while they wait. 

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Passive income text with pin graph chart on business table
Investing Articles

This superb passive income star now has a dividend yield of 10.4%!

This standout passive income gem now generates an annual dividend return higher than the ‘magic’ 10% figure, and consensus forecasts…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

£5,000 invested in Tesco shares on 1 January 2025 is now worth…

Tesco shares proved a spectacular investment this year, rising 18.3% since New Year's Day. And the FTSE 100 stock isn't…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

With 55% earnings growth forecast, here’s where Vodafone’s share price ‘should’ be trading…

Consensus forecasts point to 55% annual earnings growth to 2028. With a strategic shift ongoing, how undervalued is Vodafone’s share…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how I’m targeting £12,959 a year in my retirement from £20,000 in this ultra-high yielding FTSE 100 income share…

Analysts forecast this high-yield FTSE 100 income share will deliver rising dividends and capital gains, making it a powerful long-term…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

Is Diageo quietly turning into a top dividend share like British American Tobacco?

Smoking may be dying out but British American Tobacco remains a top dividend share. Harvey Jones wonders if ailing spirits…

Read more »

Young woman holding up three fingers
Investing Articles

Just released: our 3 top income-focused stocks to consider buying in December [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Tesco’s share price: is boring brilliant?

Tesco delivers steady profits, dividends, and market share gains. So is its share price undervaluing the resilience of Britain’s biggest…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

1 huge takeaway from the Martin Lewis investing presentation

Martin Lewis showed how returns from stocks have smashed the returns from cash savings over the last decade. But here’s…

Read more »