Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Morrisons isn’t the only dividend stock I’d hold for the next decade

Roland Head looks at the latest numbers from Morrisons and explains why he’s a fan.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares of the UK’s third-largest food retailer Wm Morrison Supermarkets (LSE: MRW) rose by 3% this morning, after the group reported strong festive trading.

Morrisons’ like-for-like (LFL) sales excluding fuel rose by 2.8% over the 10 weeks to 7 January. Retail performance was particularly strong, with LFL sales up 2.1%, beating City forecasts for LFL growth of 1%.

Growth plans

Rival Tesco believes there are opportunities in the wholesale market and recently completed the acquisition of FTSE 250 wholesaler Booker Group. This will dramatically expand Tesco’s penetration into the convenience store market and allow it to make inroads into the restaurant sector.

Morrisons CEO, David Potts, appears to see the same opportunities. But Mr Potts has taken advantage of his firm’s sizeable food production business to expand its wholesale activities without needing to spend precious cash on acquisitions.

After trials last year, the Bradford-based supermarket is now starting to supply all 1,650 of the convenience stores operated by FTSE 250 firm McColl’s Retail Group. This will give it exposure to this important growth sector without requiring much additional investment.

A long-term buy and hold

Today’s trading statement confirmed the supermarket group’s existing financial guidance for the year ending 29 January. Based on analysts’ consensus forecasts, we can expect adjusted earnings of around 12.2p per share for 2017/18, putting the stock on a forecast P/E of around 19.

That’s certainly not cheap given the tough competition in the supermarket sector. However, these shares offer a reasonable 2.6% yield and I believe the group’s low-cost growth and improving profitability means this could be a good stock to buy and hold.

It could be the right time to buy

Shares of global advertising group WPP (LSE: WPP) have fallen by 30% over the last year, due to concerns over its long-term growth potential.

The sell-off has left shares in this business priced modestly, on a forecast P/E of about 11. The dividend yield of 4.6% should be covered twice by earnings, providing some protection from a cut.

The big risk is that conditions for the group will continue to worsen, resulting in earnings downgrades. So how likely is this?

A mixed picture

WPP’s revenue rose by 1.7% during the first nine months of the year, excluding the effect of changing exchange rates. However, this figure includes acquisitions made during the period. On a like-for-like basis, revenue fell by 0.7% during the first nine months to 30 September.

Business doesn’t seem to be booming. But nor is it collapsing. The group’s operating margin was unchanged during the first three quarters of last year, and analysts expect after-tax profits to have risen by around 10% to £1,534m during 2017. New business wins were also quite strong during the first nine months of last year.

Financially, the advertising giant’s performance has remained fairly strong. One particular attraction is the trailing price/free cash flow ratio of 11, highlighting strong cash generation.

On balance, I believe WPP’s modest valuation and market-leading scale could be a buying opportunity. I’m considering buying a few shares for my own portfolio.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has recommended Booker. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Investing Articles

4 dirt-cheap growth shares to consider for 2026!

Discover four top growth shares that could take off in the New Year -- and why our writer Royston Wild…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

I asked ChatGPT how to start investing in UK shares with just £500 and it said do this

Harvey Jones asks artificial intelligence a few questions about how to get started in investing, before giving up and deciding…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Dividend Shares

Yielding 10.41%, is this the best dividend share in the FTSE 250?

Jon Smith points out a dividend share with a double-digit yield, but explains why digging below the surface provides important…

Read more »

Investing Articles

Is 2026 the year it all goes wrong for the Rolls-Royce share price?

2025 has been another stellar year for the Rolls-Royce share price but Harvey Jones wonders just how long its magnificent…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

A SpaceX IPO could light a fire under this FTSE 100 stock

Shareholders of this FTSE 100 investment trust may have just got an early Christmas present from Space Exploration Technologies (SpaceX).

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Can dividends REALLY provide a second income you can live on?

Achieving a strong and sustained passive income in retirement may be easier than you think, even as yields on UK…

Read more »

Market Movers

33p penny stock Made Tech could be set for huge gains in 2026, if City analysts are right

This penny stock just experienced a sharp move higher. However, analysts reckon that there are plenty more gains to come…

Read more »

Elevated view over city of London skyline
Investing Articles

FTSE shares: a simple way to build long-term wealth?

Christopher Ruane explains some factors he thinks an investor should consider when trying to build wealth by investing in FTSE…

Read more »