Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why this growth stock should be a better buy than Boohoo.Com plc

Shares in Boohoo.Com (LON: BOO) trade at a sky-high valuation. Is this online retailer a better pick?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After the unbelievable success that ASOS has enjoyed over the last decade, it’s understandable that many investors have jumped onboard Boohoo.Com (LSE: BOO), in the hope of similar stratospheric share price gains.

While Boohoo is no doubt growing at an incredible rate, investor enthusiasm towards the retailer has pushed the stock’s valuation up to an eye-watering P/E ratio of 86.8. That kind of sky-high valuation doesn’t leave a huge margin for error, and can result in investors getting their fingers burnt if the company fails to meet expectations. For example, since Boohoo revealed half-year revenue growth of 106% in late September, the stock has fallen 30%. 

With that in mind, today I’m profiling another fast-growing fashion retailer that trades at a more reasonable valuation. Could this stock be a better investment?

Recent IPO

Don’t be surprised if you haven’t heard of Quiz (LSE: QUIZ), as the retailer only became AIM-listed  in late July. The company priced its IPO at 161p, yet today the shares trade for 190p, a rise of 18%. However, I believe there could be more gains to come.

It is a UK-based global womenswear company, that focuses on providing occasionwear and dressy casualwear to 16-35 year olds. The retailer operates a multi-channel approach, selling its clothes both online, and through a network of international franchise stores, concessions and wholesale partners. The company’s ‘just in time’ model enables it to respond in real time to new trends as they emerge, producing high-quality, fashionable clothing within a matter of weeks.

A trading update today reveals strong momentum at present. For the six months to the end of September, group sales rose 35% to £56.1m, and online revenue increased 204% to £13.8m. Chief Executive Tarak Ramzan commented: “Our customer base is growing strongly and we are confident of delivering further growth.”

Quiz vs Boohoo

So how does it compare to Boohoo? Quiz has generated sales growth of almost 50% over the last two years, and City analysts forecast top line growth of 30% and 29% this year and next. In comparison, Boohoo has grown its sales by 110% over the last two years, and analysts forecast growth of 85% and 39% this year and next. Boohoo is the winner here. Similarly, looking at earnings, Quiz is expected to record a 20% increase in EPS this year, followed by a 23% rise the year after. In comparison, analysts expect a 26% rise in EPS this year for Boohoo, and a 31% rise the year after. Once again, the bigger firm is the winner.

However, analysing the valuation of both companies and more specifically, the P/E-to-growth (PEG) ratio, the numbers tell a different story. Boohoo, with its £2.18bn market capitalisation, currently trades on a P/E ratio of 86.8, falling to 68.6 on this year’s estimated earnings. The stock’s PEG ratio is 3.3. But Quiz, with a market cap of just £232m, currently trades on a P/E of 35.6, falling to 29.7 on this year’s anticipated earnings. The PEG ratio is much lower at 1.8.

This suggests to me, that while it’s clear Boohoo is growing at a faster rate, investors are paying a hefty premium for shares in the larger retailer. For fast growth at a more reasonable valuation, Quiz may be the better stock of the two, in my opinion.

Edward Sheldon has no position in any stocks mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended boohoo.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »