Why Market Volatility Makes Me More Bullish On ITV plc And Zoopla Property Group PLC Than BT Group plc

Here’s why I’d buy ITV plc (LON: ITV) and Zoopla Property Group PLC (LON: ZPLA) over BT Group plc (LON: BT-A)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the stock market being incredibly volatile at the present time and investors being fearful, seeking out companies with wide margins of safety could be a sound move. In other words, buying shares in companies that offer good value for money given their future outlooks, or that trade on appealing risk/reward ratios, could be a prudent means of taking advantage of a falling market over the medium-to-long term.

One stock that offers a wide margin of safety is online property listings company Zoopla (LSE: ZPLA). It was able to grow its bottom line by an impressive 29% in the last financial year, with demand for housing remaining strong as a result of an improving UK economy. This trend looks set to continue, since Zoopla is expected to increase its net profit by another 29% in the current financial year and despite this, it trades on a relatively low valuation.

For example, Zoopla has a price-to-earnings growth (PEG) ratio of only 0.7 and this indicates that its shares could continue their 30% rise of the last year. Undoubtedly, there’s the potential for an interest rate rise in the next year. But with rates likely to stay low over the coming years the UK property market is set to remain buoyant and this provides Zoopla with further opportunities for growth.

Switched-on to ITV

Similarly, an improving UK economy has also boosted ITV’s (LSE: ITV) prospects. Its earnings have increased by 21% per annum during the last four years and in the current year they’re expected to rise by a further 10%. And while ITV’s shares have soared by 251% in the last five years they still trade on a PEG ratio of 1.6, which for a company with such a strong track record and further growth opportunities, seems to indicate a highly favourable risk/reward opportunity.

In addition, ITV is expected to increase its dividend by 22% this year and although this puts it on a yield of just 2.8%, it indicates that the broadcaster could become an appealing income play over the medium-to-long term. Additionally, it shows that ITV’s management team has confidence in its outlook, thereby potentially helping to improve investor sentiment moving forward.

Diversification risks

While BT (LSE: BT-A) could prove to be a sound long-term buy, its current strategy appears to be somewhat risky. Clearly, diversifying into mobile and pay-TV in recent years is an obvious move given that the company’s competitors are becoming quad play providers. However, the speed and scale at which BT is changing could cause investor sentiment to come under pressure, with the £12.5bn takeover of EE, £900m spent on Champions League football and other setup costs having the potential to make already nervous investors become less keen on BT’s strategy.

Furthermore, BT trades on a PEG ratio of 2.2 and this indicates that its risk/reward ratio isn’t particularly compelling. Therefore, buying the likes of ITV and Zoopla seems to be a preferable move.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens owns shares of ITV. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female business analyst looking at a graph chart while working from home
Investing Articles

Is Avon Protection the best stock to buy in the FTSE All-Share index right now?

Here’s a stock I’m holding for recovery and growth from the FTSE All-Share index. Can it be crowned as the…

Read more »

Investing Articles

Down 8.5% this month, is the Aviva share price too attractive to ignore?

It’s time to look into Aviva and the insurance sector while the share price is pulling back from year-to-date highs.

Read more »

Investing Articles

Here’s where I see Vodafone’s share price ending 2024

Valued at just twice its earnings, is the Vodafone share price a bargain or value trap? Our writer explores where…

Read more »

Businesswoman analyses profitability of working company with digital virtual screen
Investing Articles

The Darktrace share price jumped 20% today. Here’s why!

After the Darktrace share price leapt by a fifth in early trading, our writer explains why -- and what it…

Read more »

Dividend Shares

850 shares in this dividend giant could make me £1.1k in passive income

Jon Smith flags up one dividend stock for passive income that has outperformed its sector over the course of the…

Read more »

Investing Articles

Unilever shares are flying! Time to buy at a 21% ‘discount’?

Unilever shares have been racing higher this week after a one-two punch of news from the company. Here’s whether I…

Read more »

artificial intelligence investing algorithms
Market Movers

The Microsoft share price surges after results. Is this the best AI stock to buy?

Jon Smith flags up the jump in the Microsoft share price after the latest results showed strong demand for AI…

Read more »

Google office headquarters
Investing Articles

A dividend announcement sends the Alphabet share price soaring. Here’s what investors need to know

As the Alphabet share price surges on the announcement of a dividend, Stephen Wright outlines what investors should really be…

Read more »