3 Retailers With 30%+ Upside: WM Morrison Supermarkets PLC, Boohoo.Com PLC & Debenhams Plc

These 3 retailers seem to be worth buying right now: WM Morrison Supermarkets PLC (LON: MRW), Boohoo.Com PLC (LON: BOO) and Debenhams Plc (LON: DEB)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the UK economy picking up in recent years, it is perhaps unsurprising that the outlook for the retail sector is rather positive. After all, the credit crunch is now a distant memory and, while the global economy could be hurt by a weaker than expected China, the prospects for UK consumers appear to be bright.

As a result, the retail sector seems to be a sound place to invest for the long term. That’s especially the case since valuations of a number of retail businesses are relatively low and indicate vast capital upside potential.

For example, Debenhams (LSE: DEB) trades on a price to earnings (P/E) ratio of just 10.8. Taking into account its poor past performance, many investors would argue that this seems fair, since Debenhams has posted two successive years of profit decline which saw over a quarter wiped off its net profit figure.

Looking ahead, though, such a low rating could prove to be hard to justify, since Debenhams is expected to grow its bottom line by 4% next year. This has the potential to positively catalyse investor sentiment in the company and, were its share price to trade 30% higher, it would still equate to a P/E ratio of 14, which seems relatively low.

In addition, Debenhams remains an appealing income stock. It currently yields 4% from a dividend that is covered more than twice by profit. This indicates that its shareholder payouts are highly sustainable moving forward.

Similarly, Morrisons (LSE: MRW) also appears to be very cheap given its future potential. Under new management the business is going back to its roots and focusing on its core offering, which was lost somewhat in recent years as shoppers favoured no-frills operators over Morrisons’ focus on convenience and fresh food.

Now, though, Morrisons is making changes to its business which should lead to greater efficiencies, improved customer service and improved sales figures (especially versus poor comparatives). As such, the company’s bottom line is forecast to rise by 17% next year with an improving economy likely to act as a tailwind in future years. And, with Morrisons having a price to earnings growth (PEG) ratio of just 1, even a share price that is 30% higher would equate to a PEG ratio of 1.3, which indicates that growth would still be on offer at a very reasonable price.

Meanwhile, online fashion retailer Boohoo.Com (LSE: BOO) has huge potential to grow, with its presence in international markets providing a degree of diversity should the UK economy undergo a period of uncertainty once interest rate rises commence.

One of the most appealing aspects of Boohoo.Com is its focus on own-brand products. Not only does this provide very healthy margins, it also enables the company to develop a higher degree of customer loyalty than for rival resellers of branded goods. In other words, price may be less of a factor in Boohoo.Com’s sales since its products are unique, whereas resellers of branded goods must compete to a greater extent on price to differentiate themselves from their competition.

As with Morrisons, Boohoo.Com trades on a relatively low PEG ratio, with it currently standing at just 1. A 30% rise in its share price is very realistic and would mean it trading on a still hugely appealing PEG ratio of 1.3.

Peter Stephens owns shares of Debenhams and Morrisons. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using loudspeaker to be heard
Investing Articles

A SIPP opened at birth could be worth £10m in 55 years

The SIPP is an incredible vehicle for building wealth and saving for retirement. Many Britons just don't realise how early…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

2 passive income ideas for a Stocks and Shares ISA

Looking for passive income stocks in April? Here are two high-quality FTSE 250 dividend shares to consider buying for an…

Read more »

Front view of aircraft in flight.
Investing Articles

£5,000 invested in Wizz Air shares 2 days ago is now worth…

This week has been a rather good one for beaten-down Wizz Air shares. What would have happened to a £5,000…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

Ben McPoland highlights a FTSE 250 stock down by more than 25% that offers good value and an attractive 5.5%…

Read more »

A row of satellite radars at night
Investing Articles

Is Elon Musk about to send this FTSE 100 stock into orbit?

This year is shaping up to be a big one for this FTSE 100 stock and part of the reason…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »