LSE:BOO (boohoo.com plc)

About BOO

Boohoo Group Plc is an online fashion retailer targeting a younger demographic of 16-24 year-olds based in the United Kingdom. The company designs, sources, markets and sells clothing products, footwear and accessories across its numerous websites.

The firm owns and operates 13 different brands, including boohoo, Dorothy Perkins, Nasty Gal, PrettyLittleThing, Coast, and Oasis, among others. In early 2021, management added the Debenhams brand to its portfolio of product offerings for £55m.

While the majority of revenue is generated within the UK, Boohoo has since expanded into international markets, including Europe and North America. The BOO share price had been a stellar performer, even during the pandemic. However, following allegations of modern-day slavery and a surge in freight and shipping costs, the stock plummeted in 2022.

  • Frequently Asked Questions

    With e-commerce gaining significant traction amongst younger consumers, Boohoo has had little difficulty in expanding its top line through both organic and acquisitive strategies. However, profit margins have historically been tight due to the cost of product shipping, which in 2022 sent the BOO share price in the wrong direction.

    As the popularity of online clothes shopping improves, Boohoo shares could be in an ideal position to capitalise on the opportunity. But investors need to consider the competitive and operational risks this business has to contend with.

    No. Boohoo is reinvesting its capital back into the business and therefore does not offer a shareholder dividend, nor is there a guarantee that it will in the future.

    Boohoo shares are listed on the AIM London Stock Exchange. They can be bought from any investment account that provides access to this exchange platform.

    boohoo.com plc (LSE: BOO) Latest News

    Investing Articles

    Could Mike Ashley boost the boohoo share price like he did with Frasers?

    The boohoo share price has collapsed 89% in five years. Could appointing Mike Ashley as chief executive solve the retailer’s…

    Read more »

    Investing Articles

    What’s going on with the boohoo share price?

    Christopher Ruane reflects on the painful ride of the boohoo share price -- and whether the firm's potential can ever…

    Read more »

    A confident young girl sitting on her own, smiling for a selfie.
    Investing Articles

    If Mike Ashley becomes boohoo CEO, could the share price rocket higher?

    This writer is wondering if the boohoo share price might be ready for a massive recovery, and whether he should…

    Read more »

    Investing Articles

    Will these changes kick-start a boohoo share price recovery?

    The boohoo share price has fallen by more than 90%. Do the company’s plans to 'unlock' value make this fashion…

    Read more »

    Investing Articles

    Is boohoo about to surge like the Rolls-Royce share price?

    The Rolls-Royce share price performance has been phenomenal, but can boohoo group stage a strong turnaround soon too?

    Read more »

    Investing Articles

    3 shares I wouldn’t touch with a bargepole in today’s stock market

    This writer highlights three well-known companies on the stock market that he has no intention of adding to his ISA…

    Read more »

    Investing Articles

    3 simple moves to try and grow value in an ISA, without putting in more money

    Christopher Ruane details a trio of moves he'd make to try and improve his Stocks and Shares ISA valuation without…

    Read more »

    Young black woman in a wheelchair working online from home
    Investing Articles

    Where might the boohoo share price go in the next 12 months? Here’s what the experts say

    The boohoo share price has become one of the stock market's biggest disappointments. But where do City analysts expect it…

    Read more »

    Asian man looking concerned while studying paperwork at his desk in an office
    Investing Articles

    Down 93%, is the boohoo share price set to lead the next bull market charge?

    Harvey Jones loves a bargain and the dismal performance of the boohoo share price seems to suggest one here, as…

    Read more »

    Investing Articles

    Here’s where I think the boohoo share price goes next

    The last few years have been difficult for those watching the boohoo share price, but is there hope the retail…

    Read more »

    Investing Articles

    Down 89%, could the boohoo share price end up at zero?

    Christopher Ruane is a long-suffering boohoo shareholder and with the share price in pennies, he explains why he won't be…

    Read more »

    Investing Articles

    The boohoo share price is down 30% in 2024. Here are 2 things that could turn it round

    The boohoo share price slide's been painful as it just hit a new 52-week low. But I think we might…

    Read more »