Why I’d Rather Buy British American Tobacco plc Instead Of ARM Holdings plc

Shares in British American Tobacco plc (LON: BATS) are much more appealing than those of ARM Holdings plc (LON: ARM)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While most investors would say that ARM (LSE: ARM) (NASDAQ: ARMH.US) is a more exciting stock to own than British American Tobacco (LSE: BATS) (NYSE: BTI.US), this may not be the case. Certainly, ARM is at the centre of technological advancement in terms of the intellectual property for smartphones and all sorts of other gadgets and technological items. However, British American Tobacco could be on the brink of a very prosperous and, therefore, exciting period of its own. As such, I’d rather buy the latter than the former – here’s why.

E-Cigarettes

While e-cigarettes have been around for many years in various guises, they have never really caught on. Today, however, they are extremely popular and seem to be the future of the tobacco industry, since they are apparently far less harmful and, at the moment, are cheaper than their tobacco alternative.

So, it is extremely encouraging that British American Tobacco is at the forefront of the e-cigarette industry, via its Vype brand. It was launched a couple of years ago and its results thus far have been encouraging. However, even if Vype fails to dominate the e-cigarette industry moving forward, British American Tobacco has such strong cash flow that it can afford to engage in M&A activity so as to position itself favourably for the long term. For example, over the last five years British American Tobacco’s free cash flow has averaged £3.9bn per annum, which provides evidence of its vast financial flexibility.

Mature Versus Juvenile

Clearly, ARM is a much newer company than British American Tobacco and operates in a market that is far younger than tobacco, and which offers the scope for far higher growth rates. However, in recent years ARM’s growth rate has slowed down somewhat as it has become a more mature business that may be unable to sustain its current rate of growth in the long run.

In addition, ARM’s industry has its pitfalls. While British American Tobacco is one of the dominant players in an industry that is almost impossible to enter, ARM, on the other hand, could find itself outmanoeuvred by new rivals or even by an unexpected shift in industry dynamics that leads to disappointing sales moving forward. As such, British American Tobacco’s results are likely to be far more stable than those of ARM in the long run, which is an important consideration for long term investors.

Valuation

Although ARM is expected to grow its bottom line by 68% this year and by a further 20% next year, it still offers excellent value for money at the present time. For example, it has a price to earnings growth (PEG) ratio of just 0.6, which is highly appealing. Meanwhile, British American Tobacco has a price to earnings (P/E) ratio of 17.4 which, when you take into account its excellent track record, future potential and consistency, seems like a very appealing price to pay.

However, despite both stocks being attractive at the present time, my money’s still on British American Tobacco to be the stronger performer in the long run. It mixes great value, strong growth potential from e-cigarettes and a stability that is very difficult to match and, as such, I’d rather buy a slice of it over ARM.

Peter Stephens owns shares of British American Tobacco. The Motley Fool UK has recommended ARM Holdings. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Growth Shares

How UK investors can get access to the $2trn SpaceX stock IPO TODAY

Investors in the UK can get exposure to space powerhouse SpaceX today via several investment trusts that trade on the…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

Down 23% from its highs, I’ve just bagged myself a FTSE 100 bargain!

Stephen Wright has seized the opportunity to buy shares in a FTSE 100 company with outstanding growth prospects at an…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How to turn an empty ISA into £100 a month in passive income

Stephen Wright outlines how real estate investment trusts can help UK investors aim for £100 a month in passive income…

Read more »

Man riding the bus alone
Investing Articles

Down 23%! Should I buy Meta Platforms for my ISA or SIPP?

Meta stock looks undervalued after sliding steadily lower since last summer. But should I buy the social media giant for…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 2 years ago is now worth…

Anyone who bought Greggs' shares two years ago will now be sitting on heavy losses. Is there potential for a…

Read more »

Investing Articles

10 days to the next stock market crash?

What happens to the stock market when the current ceasefire in the Middle East expires? And what should investors do…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

How to try and double the State Pension with just £30 a week

By saving money each week and investing regularly, even someone without a lot of cash to spare can aim to…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

2 badly beaten-down small caps to consider for a £20,000 Stocks and Shares ISA

Ben McPoland highlights a pair of UK small caps that have sold off heavily, making them worth considering for a…

Read more »