Searching For Value In A Plunging Market: GlaxoSmithKline plc & Ted Baker plc Stand Out

Royal Mail PLC (LON:RMG), Aviva plc (LON:AV), GlaxoSmithKline plc (LON:GSK), Ted Baker plc (LON:TED) & Rentokil Initial plc (LON:RTO) are under the spotlight.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

cityMarket fear is back. So, which shares could buck the trend in a declining market? 

5 Names On The Radar

The shares of Royal Mail Group (LSE: RMG) and Aviva (LSE: AV) outperformed those of more cyclical businesses on Wednesday, when volatility began to rise, yet they gave up their gains on Thursday. GlaxoSmithKline (LSE: GSK) fared better than others and is worth a look. Its stock has proved resilient in the last couple of days of trading: it may have bottomed out. Ted Baker (LSE: TED) and Rentokil (LSE: RTO), meanwhile, also got my attention.

Looking For A Defensive Play

As market volatility springs back, it’s an uphill struggle for investors who must preserve returns to the end of the year. The VIX Index almost reached 18 on Thursday. Above 20, it’s not going to be a nice day in the office. Banks, food retailers, utilities, oil producers and miners have come under intense pressure, as one would expect.

In the last two trading sessions, the FTSE 100 index has lost more than 2.5% of value. Only a few shares have been holding up relatively well. That’s the case of GSK stock, for instance. Why so?

One reason is that the stock is not expensive. Another reason is that both opportunistic traders and value investors seem willing to bet on GSK at this level. Ted Baker, though, remains my favourite pick when it comes to value. 

Royal Mail: An Opportunistic Trade

Opportunistic traders may be attracted to Royal Mail stock, given that it trades around the lows for the year (390p).

If recent trends are anything to go by, the shares of Royal Mail may trade in the 390p-450p range until the end of 2014, yet this is a bet for traders who want to make a quick buck. Royal Mail promises a decent yield, but its stock looks a lot like an overpriced bond, even at this price.

In its current form, I don’t think Royal Mail is a value proposition, although it may offer plenty of upside if management were willing to engineer a break-up. Unfortunately, that doesn’t seem a likely option at present. Trading multiples suggest that the shares are fully valued.

Aviva & GSK & Others: Are Steady Returns On The Cards?

I wouldn’t invest in the insurance sector right now, but I have been impressed by Aviva’s management in recent times. Not only are managers are pursuing efficiency; they may be able to grow the business in the next couple of years. The equity valuations of Aviva’s competitors aren’t particularly attractive, and Aviva promises to be a more stable investment than others. These are elements to like.

At GSK, meanwhile, management must regain pride. Yes, its shares are cheap by most metrics. And yes, its shares offer more value than those of rivals. Trust has gone out of the window, however. A positive trading update, or a large M&A deal, would be needed to boost confidence. In short, GSK is certainly a defensive bet offering a decent yield, and perhaps capital gains, but it should do more to become a stellar performer.

Operating on a different scale, and in a different sector, Rentokil could also create value for shareholders if management were fast to divest unwanted assets. Finally, here’s a company that offers plenty of value: Ted Baker. Management are showing how business is done in tough trading conditions. Strong results this week helped the stock rise in a declining market.

For me, Ted stock is still a buy at this level.

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK has recommended GlaxoSmithKline. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

2 passive income ideas for a Stocks and Shares ISA

Looking for passive income stocks in April? Here are two high-quality FTSE 250 dividend shares to consider buying for an…

Read more »

Front view of aircraft in flight.
Investing Articles

£5,000 invested in Wizz Air shares 2 days ago is now worth…

This week has been a rather good one for beaten-down Wizz Air shares. What would have happened to a £5,000…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

Ben McPoland highlights a FTSE 250 stock down by more than 25% that offers good value and an attractive 5.5%…

Read more »

A row of satellite radars at night
Investing Articles

Is Elon Musk about to send this FTSE 100 stock into orbit?

This year is shaping up to be a big one for this FTSE 100 stock and part of the reason…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£5,000 invested in cheap BP shares a month ago is now worth…

BP shares have rocketed by double-digit percentages over the last month. Can the FTSE 100 oil giant keep rising? Royston…

Read more »