Reckitt Benckiser Group Plc And Unilever plc Are Made For Troubled Times Like These

Reckitt Benckiser Group Plc (LON: RB) and Unilever plc (LON: ULVR) are friendly faces in troubled times, says Harvey Jones.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In times of trouble, you find out who your friends are. The same goes for investors. In these uncertain times two FTSE 100 stocks in particular have shown their mettle. Say hello to our old comrades Reckitt Benckiser Group (LSE: RB) and Unilever (LSE: ULVR).

Household goodies

At time of writing, the benchmark FTSE 100 index is 15% lower than it was a year ago. Over the same period, Reckitt Benckiser is up more than 10%, and Unilever is up nearly 4%. Over five years they’re up 85% and 55%, respectively, while the index has gone nowhere over the same period. They say past performance is no guarantee of future returns, but in the case of these two stocks, it’s a pretty good signal.

For years I admired both companies for their resilience and staying power, but was wary of their valuations. Typically, they traded at 20 times earnings or more, which I thought was a bit pricey. Now I understand that isn’t the case. Their high valuations have proved their durability. Today, Reckitt Benckiser trades at more than 25 times earnings, while Unilever is on a forecast P/E of more than 20 times for December. Because they’re worth it.

The last time you could get either of these stocks at a worthwhile discount was after Black Monday in August last year. The current sell-off isn’t a buying opportunity, as both have withstood this year’s meltdown, but it is a reminder of their staying power. 

Solid yields

The other factor that made me wary of the stocks were their yields, which are typically well below the FTSE 100 average. Right now, Reckitt Benckiser yields a paltry 2.28% and Unilever yields 3.03%. The FTSE 100 as a whole deals yields closer to 3.8%. But in today’s crazy market, that low yield is a sign of success, whereas the double-digit yields at BHP Billiton and Royal Dutch Shell are a sign of distress. Also, management is committed to progression. Reckitt Benckiser hiked payouts every year for the last decade, while Unilever has hiked every year since 1995, and hasn’t cut its dividend since 1966. Annual growth is 7.57%. The low yield is largely a consequence of the high share price.

China crisis, what crisis?

Perhaps the most impressive thing about their recent success is that it has endured through what looks like the early stages of a Chinese hard landing. Both companies were expected to grow fat on the Chinese consumption boom, as the newly-minted middle classes rushed to buy Western-branded household goods. This should suggest they’ll be vulnerable in a downturn, but that hasn’t been the case. Sales appear to be holding up, helped by the fact that the Chinese authorities are shifting their economy towards consumption, and away from industry and infrastructure, playing into both companies’ hands.

You could wait to see if market contagion ultimately afflicts Reckitt Benckiser and Unilever, but don’t hold your breath. These are volatile times, but you can get by with a little help from your friends.

Harvey Jones has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Growth Shares

2 FTSE shares that look like serious bargains right now

Jon Smith talks through a couple of FTSE shares he believes are undervalued, with one beaten down and the other…

Read more »

Amazon Go's first store
Investing Articles

Down 11% this year, is the market right about Amazon stock?

Amazon stock has been losing value lately as concerns about the tech giant's massive AI spend mount. Our writer shares…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Up 291% in 5 years, can this FTSE 250 growth stock keep soaring?

TBC Bank shares have rocketed in value since early 2021. After releasing more strong trading numbers today, can the FTSE…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

The red-hot Helium One share price has exploded 43% in a month! What’s going on?

James Beard looks at the reasons for the massive Helium One Global share price spike. Is it time to join…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Is the only way up for Anglo American shares, after potentially pivotal results?

Anglo American shares have had a storming 12 months, in anticipation of transformation plans bearing fruit. So what do FY…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

I just bought some Palantir stock while it’s 35% below its highs

Palantir stock has fallen significantly despite blowout Q4 results in which revenue was up 70%. Given the drop, Edward Sheldon…

Read more »

ISA Individual Savings Account
Investing Articles

How much do I need in an ISA for a £1,000 monthly passive income?

Investing in dividend-paying UK shares can help investors build up a healthy passive income stream in less time than we…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

Are Tesco shares a safe bet in a stock market crash?

In a world of AI uncertainty, it’s hard to think of a more resilient FTSE 100 stock than Tesco. But…

Read more »