Greggs has beaten the market but I’d still stay away

Greggs plc (LON: GRG) has bucked the trend of the high street but market overreactions may be the reason.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE might have recovered slightly but we are still in bear market territory, so it’s interesting to see the companies that have done well. These are the five best performing shares over the last six months for the largest 350 companies listed on the London Stock Exchange.

  1. Greggs up 65.6%
  2. BTG up 59.4%
  3. Acacia Mining up 59.4%
  4. Dunelm up 38.9%
  5. Telecom Plus up 37.5%

The performance of the FTSE 350 index over this time was nearly -11% so these companies have done exceptionally well. Greggs (LSE:GRG) dominates the list but slightly benefits from its price being severely depressed at nearly a two-year low six months ago.

On a roll

The outlook for Greggs was bleakest in May following a profit warning which suggested the company was struggling along with the rest of the high street. However on July 31, it released its interim results reporting on a “resilient performance” with profits likely to be similar to 2017. This started the reversal of the share price decline. 

It achieved these positive result by moving to a ‘healthier’ food offering, which was popular in the hot weather conditions. This provided investors with some relief following the lowered profit expectations from May but it did not indicate a vast improvement in performance. Some institutional buyers clearly noticed that the selling had been overdone and there was some big buying in the run-up to the results. 

In the October trading update, the company reported improved like-for-like trading, but profits still expected to be in line with lowered expectations from May. Then in November the company acknowledged that as a result of stronger like-for-like trading, profits were back on track would be ahead of expectations. This was revised upwards further in January.

Recipe for success

There are several reasons for Greggs success. Some of this was making up lost ground following the poor outlook given in May. This can be seen as the share price didn’t actually hit new highs until January even though there had been months of good news. Crucially two things helped it. Firstly, despite poor high street performance, there are still a lot of people who work in towns who don’t change their eating habits or visits to Greggs just because they’re now shopping online more. And perhaps more importantly, the company responded well to a challenging consumer backdrop. It released new healthier/vegan products that were well received by the public.

Value for money

Investors that were familiar with the company noticed that the profits reported in July meant that the profit warning in May showed only a blip in trading that affected the share price but not the long term outlook. Some big institutions obviously felt the selling was overdone as they bought heavily before the results when the price-to-earnings ratio (P/E) was around 15. Institutional buying has a big impact on the share price because it reduces share availability by hoovering up the unwanted shares in large volumes. This forces the price higher, so institutional buys are worth paying attention to.

Full-year expectations are slightly ahead of the start of the year, however the price is 14% higher than the previous all-time high. This suggests the recovery is now priced in or even overdone. The P/E is 21.5, the top end of the usual range for Greggs, os it isn’t a company that I’d be looking to buy at this time.

Robert Faulkner has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Up 329%! 3 Top Growth Stocks For March 2026 [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Dividend Shares

Down over 7% from its 2026 high, is the FTSE 100 set to crash?

After getting close to 11,000, the FTSE 100 has fallen back towards 10,000. This has exposed potential bargains, such as…

Read more »

British bank notes and coins
Investing Articles

Cheap as chips! Check out these 5 profitable UK penny stocks trading at bargain prices

Underwhelmed by recent FTSE 100 performance, Mark Hartley looks to the many undervalued but profitable penny stocks on the UK…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Will Lloyds shares rise 25% or 39% by this time next year?

Lloyds shares are expected to rebound after sinking to fresh multi-month peaks. Royston Wild considers the outlook for the FTSE…

Read more »

Modern suburban family houses with car on driveway
Investing Articles

£7,500 invested in Taylor Wimpey shares 18 months ago is now worth…

A raft of issues have been plaguing the housebuilding sector in the last year-and-a-half. How bad was the damage for…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£210 drip-fed into this 6.8%-yielding UK stock could lead to a £1,000 second income 

This FTSE 100 dividend stock has slumped nearly 11% inside two weeks, making it a worthy candidate to consider for…

Read more »

ISA Individual Savings Account
Investing Articles

ISA or SIPP? 2 factors to consider

As next month's ISA contribution deadline creeps up, our writer considers a couple of key differences between using a SIPP,…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is this 5.6% yielding dividend share a brilliant defensive bolthole as war rages?

Harvey Jones looks at a FTSE 100 dividend share with a brilliant record of delivering income and growth, and wonders…

Read more »