Is the party over for the FTSE 100 – or not?

Christopher Ruane sees reasons to be concerned about the direction of travel for the FTSE 100 in coming months. So, what’s he doing about it?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Portsmouth, England, June 2018, Portsmouth port in the late evening

Image source: Getty Images

In recent years, investors have grown accustomed to strong performance by the FTSE 100 index of leading British shares.

It has repeatedly hit new highs, including so far this year.

But with war in the Middle East, elevated geopolitical concerns, and uncertainty about what international developments may end up meaning for the economy, the FTSE 100 has been heading downwards over the past couple of weeks.

Could this be a sign of worse to come?

UK listed, globally active

The FTSE 100 contains 100 shares listed on the London market. But while it has its fair share of British businesses like Next and Severn Trent, FTSE 100 companies make most of their money overseas.

That reflects the global nature of many of the firms, such as Prudential and Unilever. So, global events can certainly have an impact on the index.

For FTSE 100 companies like oil majors BP and Shell, rising oil prices could actually turn out to be good news.

For other members, though, cost inflation could eat into profits while uncertainty is a threat to customer demand. British Airways owner International Airlines Group is an example.

So it is difficult to form a clear picture of what impact recent events may have on index members’ business performance over time.

But, in general, markets dislike uncertainty. What is also clear is that the current global climate is pushing up some prices, reducing demand in some areas and leading businesses to postpone certain decision processes.

Taken together, that is bad news for the short to medium-term health of the world economy, in my view.

Here’s why I’m a long-term investor!

Fortunately, though, I take a long-term approach to investing.

So, when share prices seem attractive even for a short period of time, I have a buying opportunity. But when the price of a share I own falls below what I think is reasonable for the business, I do not lose any sleep over it.

Over time – even if it takes years – I expect that buying a diversified portfolio of high-quality companies when I can do so for an attractive price will help me to build wealth.

Looking for opportunities in today’s market

That helps explain why I am not too worried about what is happening to the FTSE 100 right now.

It could be that the strong performance of the past several years now becomes a memory and the party ends, with the index continuing to slide.

That would not bother me, though, as over the long run I expect the index to do well – and right now I am looking for individual shares to buy, not an index tracker.

One FTSE 100 share I continue to think investors should consider is JD Sports (LSE: JD), which sells for pennies.

Fragile consumer confidence could hurt demand for pricy sportswear. Higher global shipping costs is also a risk to profitability.

Still, I think the business has a lot going for it. It has a strong brand, large customer base, global footprint, and proven business model.

I reckon the current share price looks cheap from a long-term perspective, at just eight times earnings.

JD Sports has grown substantially in recent years and navigated demand and supply chain risks before. I am optimistic that it has what it takes to keep doing so.

C Ruane has positions in JD Sports Fashion. The Motley Fool UK has recommended Prudential Plc and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

Will the BAE Systems share price soar 13% by this time next year?

BAE Systems' share price continues to surge as the Middle East crisis worsens. Royston Wild asks if the FTSE 100…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is this a once-in-a-decade chance to bag a 9.9% yield from Taylor Wimpey shares?

Taylor Wimpey shares have been hit by a volatile share price and cuts to the dividend. Harvey Jones holds the…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Way up – or way down? This FTSE 250 share could go either way

Can this FTSE 250 share turn its fortunes around? Or has its day passed? Our writer looks at both sides…

Read more »

Front view of aircraft in flight.
Investing Articles

Should I buy Rolls-Royce shares after the 9% dip?

Up a mind-blowing 1,040% in five years, Rolls-Royce shares are taking a well-deserved breather. Is this my chance to be…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Legal & General’s share price just fell 6%, pushing the dividend yield to 9%. Time to consider buying?

Legal & General's share price is now about 14% below its 2026 high. As a result, the dividend yield on…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Which are the best stocks to buy ahead of a potential market crash?

Should investors follow Warren Buffett and stop buying stocks to build cash reserves? Or are there better ways to prepare…

Read more »

British pound data
Investing Articles

This critical stock market indicator’s flashing red! Should investors be worried?

As a key sign of market overvaluation starts declining, our writer weighs up the likelihood of a stock market crash…

Read more »

Passive income text with pin graph chart on business table
Dividend Shares

1 FTSE 100 share for potent passive income!

I love earning passive income -- money made outside of work. Right now, I'm working on claiming a bigger share…

Read more »