Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and Stephen Wright agrees.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Image source: Getty Images

Analysts are pretty optimistic about Tesco (LSE:TSCO) shares in 2026. Price targets aren’t much higher than the current level, but nobody covering the stock thinks it’s going down.

Source: TradingView

A big part of investing in the stock market is minimising risk and avoiding losses as far as possible. So does that make Tesco a no-brainer investment for the year ahead?

Analyst estimates

Analysts are – apparently without exception – expecting Tesco shares to go up next year. With that being said, the lowest price target is less than 1% above the current share price.

Even combined with a 3.25% dividend yield, that’s not an exciting return in 2026, but it’s more than acceptable as a worst-case scenario. Unfortunately, that’s not how it works.

The Tesco share price absolutely can be lower in a year’s time. The most obvious risk is an economic downturn in the UK, which could cause households to try and pull back their spending.

Investing, though, is about what’s likely to happen beyond the next 12 months. And there’s actually quite a lot to like about Tesco from this perspective. 

Supermarkets

The supermarket industry is a challenging one for investors. The biggest issue is that – loyalty programmes notwithstanding –  customers can easily switch where they do their weekly shop.

That means virtually no business has a big ability to increase prices. And that results in low margins for almost all operators, which leaves profits very vulnerable to higher costs or theft.

The only real advantage in an industry where customers are price-sensitive comes from having lower costs than rivals. This allows wider margins without charging higher prices.

Despite the nature of the grocery industry, Tesco does actually have a strong position in this regard. And that’s why it’s the UK supermarket that I think is worth considering as a potential investment.

Competitive advantage

What Tesco has over other companies is scale. With 2,965 stores, it has more than twice the number of outlets as Sainsbury (1,478).

This is a big advantage for two reasons. The most obvious is that a higher store count means there’s often one near consumers when they’re looking for convenience.

Greater scale also puts the firm in a stronger position when it comes to negotiating with suppliers. To reach the widest customer base, companies have to go through Tesco. 

This is a key reason the firm has been able to maintain its market share by competing with Aldi and Lidl on prices. And this kind of durable competitive advantage makes the stock worth considering.

Investment strategy

I don’t think low prices will ever lose their appeal with consumers. But in order to offer value, companies need to be able to control their own input costs. 

This isn’t easy in a supermarket industry with low switching costs, but Tesco’s scale gives it a unique advantage over competitors. And I think that makes the stock worth considering.

I don’t know what 2026 will bring for the stock. I’m not sure if it’s ‘easy money’, but I do think the company’s scale puts it in a strong position and that’s what I look for first and foremost in an investment.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

With stock market risks emerging, is now the time to consider the 60/40 portfolio?

The stock market could be in for a period of turbulence. Here’s a simple strategy that can help long-term investors…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Is a stock market crash coming? It’s not too late to get ready!

Christopher Ruane sees reasons to fear a coming stock market crash. Rather than tying to time it, he's hoping to…

Read more »

Investing Articles

Down 4% in 2026, is now the time to consider buying Nvidia shares

Has Nvidia become too big to keep growing? Or is the stock’s decline this year a chance to think about…

Read more »

Investing Articles

Is the party finally over for Rolls-Royce shares?

Rolls-Royce shares have made investors rich but momentum is slowing and the Iran conflict isn't helping. How worried should we…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

7.8% dividend yield! A dirt-cheap UK income share to buy today?

I’m on the hunt for lucrative passive income opportunities, and this under-the-radar FTSE stock currently offers a whopping 7.8% dividend…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

3 passive income stocks tipped to soar 41% (or more) by 2027

One of these shares offering passive income is trading at a massive 79% discount to where City analysts think it…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

171,885 shares of this FTSE dividend star pays an income equal to the State Pension

Zaven Boyrazian calculates how many shares investors would have to buy to generate enough income to match the UK State…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

This stock’s the opposite of red-hot at the moment. But I reckon it could still be one to buy

The recent dramatic fall in the value of this FTSE 100 stock makes James Beard think it’s a stock to…

Read more »