Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and Stephen Wright agrees.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Image source: Getty Images

Analysts are pretty optimistic about Tesco (LSE:TSCO) shares in 2026. Price targets aren’t much higher than the current level, but nobody covering the stock thinks it’s going down.

Source: TradingView

A big part of investing in the stock market is minimising risk and avoiding losses as far as possible. So does that make Tesco a no-brainer investment for the year ahead?

Analyst estimates

Analysts are – apparently without exception – expecting Tesco shares to go up next year. With that being said, the lowest price target is less than 1% above the current share price.

Even combined with a 3.25% dividend yield, that’s not an exciting return in 2026, but it’s more than acceptable as a worst-case scenario. Unfortunately, that’s not how it works.

The Tesco share price absolutely can be lower in a year’s time. The most obvious risk is an economic downturn in the UK, which could cause households to try and pull back their spending.

Investing, though, is about what’s likely to happen beyond the next 12 months. And there’s actually quite a lot to like about Tesco from this perspective. 

Supermarkets

The supermarket industry is a challenging one for investors. The biggest issue is that – loyalty programmes notwithstanding –  customers can easily switch where they do their weekly shop.

That means virtually no business has a big ability to increase prices. And that results in low margins for almost all operators, which leaves profits very vulnerable to higher costs or theft.

The only real advantage in an industry where customers are price-sensitive comes from having lower costs than rivals. This allows wider margins without charging higher prices.

Despite the nature of the grocery industry, Tesco does actually have a strong position in this regard. And that’s why it’s the UK supermarket that I think is worth considering as a potential investment.

Competitive advantage

What Tesco has over other companies is scale. With 2,965 stores, it has more than twice the number of outlets as Sainsbury (1,478).

This is a big advantage for two reasons. The most obvious is that a higher store count means there’s often one near consumers when they’re looking for convenience.

Greater scale also puts the firm in a stronger position when it comes to negotiating with suppliers. To reach the widest customer base, companies have to go through Tesco. 

This is a key reason the firm has been able to maintain its market share by competing with Aldi and Lidl on prices. And this kind of durable competitive advantage makes the stock worth considering.

Investment strategy

I don’t think low prices will ever lose their appeal with consumers. But in order to offer value, companies need to be able to control their own input costs. 

This isn’t easy in a supermarket industry with low switching costs, but Tesco’s scale gives it a unique advantage over competitors. And I think that makes the stock worth considering.

I don’t know what 2026 will bring for the stock. I’m not sure if it’s ‘easy money’, but I do think the company’s scale puts it in a strong position and that’s what I look for first and foremost in an investment.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Dividend Shares

The dividend yield of these 2 income stocks just jumped almost 25%

Jon Smith points out an income stock he feels is attractive given the recent share price slump, but also outlines…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

As Rolls-Royce buys its own shares, should I buy more too?

Buying Rolls-Royce shares has been one of James Beard’s best decisions. But is it possible to have too much of…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing For Beginners

Down 43% in a month, what on earth’s going on with the Vistry share price?

Jon Smith points out why the Vistry share price is enduring a tough period, and provides his outlook for the…

Read more »

British pound data
Investing Articles

3 UK stocks experts believe will crash and burn in 2026!

These are the most heavily shorted UK stocks in March 2026, with institutional investors projecting catastrophe. Should shareholders be worried?

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

£5,000 invested in B&M shares at the start of 2026 is now worth…

After years of catastrophic decline, B&M shares are starting to bounce back, firmly beating the stock market in 2026 so…

Read more »

Aviva logo on glass meeting room door
Investing Articles

Aviva shares now yield 6.6%. Time to consider buying?

The dividend yield on Aviva shares is currently at a very attractive level. Could the insurer be a great source…

Read more »

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

Investing £500 a month in FTSE shares for 10 years unlocks a passive income of…

Zaven Boyrazian breaks down the strategies investors can use to unlock almost £16,000 of passive income using FTSE shares and…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

No savings at 40? Filling an empty ISA with cheap shares could help you retire earlier

The right cheap shares can turbocharge a portfolio for the years to come and even help investors unlock an earlier…

Read more »