Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Is £6.51 where Marks and Spencer’s sub-£4 share price ‘should’ be priced?

Marks and Spencer’s H1 results were its first since this year’s cyber hack, but they were solid, leaving its share price looking very undervalued now.

| More on:
piggy bank, searching with binoculars

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Marks and Spencer’s (LSE: MKS) share price remains 8% below its 22 April one-year high. To me, that suggests an additional 8% discount to the ‘fair value’ already evident back then.

This is particularly true as the H1 results released on 5 November looked very solid to me.

So, exactly how undervalued is the stock right now?

The post-cyberattack numbers

Back in April, the British retailing institution revealed it had been hit by a cyberattack. It added that this would have an impact of about £300m on its 2025/26 operating profit.

In the event, its recent H1 results showed operating profit of £251.4m, down from £413.1m in the same period last year. So, this was apparently better than expected.

However, excluding the £100m insurance payout it received for the attack, the loss would have been £311.2m. This was right in line with the original forecast.

Aside from that, the firm’s sales continued their strong upward trend, rising 22.1% year on year to £7.965bn.

Understandably, Marks and Spencer has tightened its security protocols since the breach. However, future security compromises remain a risk.

That said, analysts forecast the retailer’s earnings will rise by a robust 19.5% a year to end-2027.

And it is ultimately growth that powers any firm’s share price trajectory over time.

How undervalued is the stock?

In my experience, the biggest long-term gains often come from spotting the gap between what a stock costs and what it is really worth. Price is just what the market is willing to pay today. Value is what the business is actually worth based on its future potential.

I have found that all asset prices tend to move to their ‘fair value’ over time. The most reliable tool I have found for measuring this gap between price and value is the discounted cash flow (DCF) model.

It draws on analysts’ cash flow forecasts for a company to show where its shares should trade. The DCF highlights that Marks and Spencer shares are 41% undervalued at the current £3.84 price. That points to a fair value of £6.51.

Time to buy more at a knockdown price?

Since turning 50, I have focused more on high-yield stocks. This is because I increasingly want to live off that income while continuing to reduce my weekly working commitments.

However, Marks and Spencer is one of the very few stocks that I have since bought solely for growth. After all, its current dividend yield of 0.9% is way off the 7% I look for from my dividend shares.

There are three key reasons why I bought them. First, after its shock (to it, not to me) demotion to the FTSE 250 in 2019, it reverted to its original business ethos. That is, simply, to provide good quality at a fair price. It was subsequently promoted back to the FTSE 100 in 2023.

Second, this has seen a huge turnaround in earnings growth, and the forecasts look very strong.

And third, this should drive its share price (and dividends) much higher in the coming years.

As all these reasons remain intact, I will buy more of the shares shortly.

I am also watching some other potentially stunning growth stock opportunities right now.

Simon Watkins has positions in Marks And Spencer Group Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »