A 6.7% yield but down 15%, is it time for investors to consider this FTSE 250 media star?

Shares in this FTSE 250 broadcasting giant have dropped in the past three months, but its dividend yield remains very high, and it looks very undervalued too.

| More on:
A pastel colored growing graph with rising rocket.

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 250 terrestrial and digital media giant ITV (LSE: ITV) is down 15% from its 25 July one-year traded high of 88p. This could mean it is a bargain now. Or it may be that the firm is fundamentally worth less than it was before.

To find out which it is, I took a deep dive into the business and ran the key numbers.

Business fundamentals

Earnings growth is what powers any firm’s stock price and dividends over time. In ITV’s case, analysts forecast its earnings will grow by an average of 8.6% a year to end-2027.

A risk to this is the cut-throat competition in the sector from domestic and international operators alike.

However, its recent results have looked solid to good to me. Full-year 2024 numbers showed adjusted earnings before interest, taxes, depreciation, and amortisation rose 11% year on year to £542m. Adjusted earnings per share jumped 23% to 9.6p.

Meanwhile, net debt dropped 22% to £431m, and statutory operating profit soared 34% to £318m.

Share valuation

A share’s price and its value are not the same thing, of course. The former is whatever the market will pay at any given time. The latter reflects the true worth of the underlying business fundamentals.

Over time, a stock’s price will converge with its true value, in my experience. This comprises several years as a senior investment bank trader, and decades as a private investor.

I have also found that the optimal way to ascertain any share’s true value is the discounted cash flow model. This pinpoints the price at which any stock should trade, based on cash flow forecasts for the underlying business.

For ITV, it shows the shares are 70% undervalued at their current 75p price. This means their fair value is £2.50.

Comparisons of key stock measures with its competitors provide further secondary confirmations of this undervaluation.

For example, on the key price-to-sales ratio, ITV’s 0.8 is bottom of its peer group, which averages 1.1. This comprises RTL Group at 0.9, MFE-Mediaforeurope (1), Métropole Télévision  (1.2), and Atresmedia Corporación de Medios de Comunicación (1.4).

Passive income flows

Last year, ITV paid a total dividend of 5p, giving a yield of 6.7%. This is nearly double the FTSE 250’s current average of 3.5%.

Analysts forecast the dividend yield will remain the same until the end of 2027 at minimum.

So investors considering a £5,000 holding in ITV would make £19,012 in dividends after 10 years. This includes reinvesting the dividends back into the stock over the period – known as dividend compounding.

On the same basis over 30 years, this would rise to £128,434. At that point, the value of the entire holding would be £148,434 (including the initial £20,000 investment). And that would pay a yearly dividend income of £9,945 by that stage.

My investment view

After turning 50 a while back, I reduced the overall risk profile of my portfolio. This is because I am less willing to wait for stocks – or markets – to recover from any shocks.

In my view, a sub-£1 price for a stock adds extra price volatility to the risk matrix. That said, given ITV’s strong earnings growth prospects, I think it well worth the consideration of other investors whose portfolios it might well suit.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Simon Watkins has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Dividend Shares

House models and one with REIT - standing for real estate investment trust - written on it.
Dividend Shares

ChatGPT told me to stay away from this FTSE 250 stock but I disagree

Jon Smith points out a REIT from the FTSE 250 that's paying out generous income and explains why human research…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Legal & General shares yield an eye-popping 8.7% – now check out its 1-year growth forecast!

Harvey Jones says Legal & General shares come with a brilliant dividend, but growth is in short supply. He thinks…

Read more »

Low angle close up color image depicting a man holding a shopping basked filled with essential fresh groceries like bread and milk in the supermarket.
Investing Articles

With a 7.6% yield, could this REIT be a passive income gem in 2026?

Mark Hartley takes a closer look at the recovering UK property market and how it could make 2026 a great…

Read more »

ISA coins
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for at least £1,500 a month of passive income?

James Beard explains how it might be possible to use an ISA and a few dividend shares to generate a…

Read more »

Black father holding daughter in a field of cows
Investing Articles

Up 120% this year! How is this dividend share still undervalued?

Most stocks fit into one of three categories: growth, income or value. It isn’t often an investor gets all three.…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

I asked ChatGPT for the best stocks to buy for a second income. It said…

Discover the two FTSE 100 stocks ChatGPT likes for a second income -- and one high performer our writer Royston…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

£10,000 invested in Diageo shares just last week is now worth…

Might Diageo finally be about to make long-suffering shareholders money again? Ben McPoland thinks the new CEO appointment is a…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Dividend Shares

How much do you need in a SIPP or ISA to target a second income worth £500 a week?

Creating a second income can transform retirement, and Harvey Jones recommends building a balanced portfolio of FTSE 100 dividend stocks…

Read more »