What a crazy day for the share price of this FTSE 250 retailer!

Our writer’s taken time to digest the latest results of the FTSE 250’s Frasers Group. And he likes what he sees. But investors appear confused.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Yesterday (17 July), Frasers Group (LSE:FRAS), the FTSE 250 owner of Sports Direct and other retail brands, released its results for the 52 weeks ended 27 April 2025 (FY25).

At one point during the day, the share price was down 5.6%. By close of business, it was 5.2% higher. That’s a swing of 10.8%!

This topsy-turvy performance suggests investors were unsure what to make of the results.

What did they show?

The group reported a year-on-year 2.8% increase in adjusted profit before tax (PBT) to £560m. This is within the £550m-£600m range it predicted in December 2024.

However, despite improved earnings, revenue was down 7.4%.

Its Premium Lifestyle division, which includes Flannels and the House of Fraser department store, was particularly badly hit with a 14.8% fall. Yet the segment was able to achieve a £20m increase in its trading profit.

And this appears to have been replicated in other parts of the group. Careful cost control — and synergies achieved through its “strategic partnerships” with other retailers – helped offset the impact of a declining top line.

The exception to this was Sports Direct. Although its results are not separately disclosed, the group reported “continued sales growth”.

Overall, the group improved its retail margin from 43.9% to 45.6%.

Looking ahead, the group’s forecasting an adjusted PBT of £550m-£600m in FY26 too. This includes extra employment costs of “at least £50m” arising from the Chancellor’s 2024 budget.

Despite this, the group retains confidence in physical stores. It has plans to open “hundreds” more over the coming year.

A bit of a bargain

Prior to the results announcement, I thought the group’s stock offered good value. Now, I’m even more convinced. And as yesterday progressed, it seemed as though more and more investors were beginning to agree with me.

At close of business, the group had a market cap of £3.06bn, equivalent to 678p a share.

With the group’s minority stakes in other businesses worth £959m, it means it’s valued at less than five times its historic trading profit.

Source: company accounts

Why such a reaction?

Declining turnover is never a good look. And even though earnings per share beat the consensus forecast, investors might be concerned that the group’s going to struggle to increase its profit further if sales are falling.

Some might also be worried by the £527m increase in net debt during the course of the year. Frasers attributes some of this to additional spending on its strategic investments. Given that it’s unclear what — if anything — the group plans to do with these stakes, investors could see it as a bad idea to borrow to buy more shares in these businesses.

The group recently renegotiated its loan facility, which could be worth up to £3.5bn.

A positive outlook

But I remain optimistic.

Its flagship brand – Sports Direct – appears to be doing well both in the UK and internationally. In addition, it continues to explore retail partnerships in Europe and Africa.

Okay, if FY26 profit comes in towards the bottom end of its forecast, this would imply no earnings growth. But £550m is still impressive and would imply a very attractive forward earnings multiple.

For these reasons, I plan to hold on to my shares. And other investors could consider adding the stock to their own portfolios.

James Beard has positions in Frasers Group Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »