Down over 20%, should I dump this FTSE 100 dividend stock?

Our writer has been loving the passive income this dividend stock has been throwing off. But does the big share price fall make it silly not to sell?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.

Image source: Getty Images

Despite multiple economic and geopolitical headwinds, the FTSE 100 set a record high earlier this month. But some of its constituents aren’t doing nearly as well. The value of one in particular is now down over 20% in the last year. Unfortunately for me, I own a slice of it.

Passive income: unlocked

The stock in question is housebuilder Persimmon (LSE: PSN).

Now, I’ll make it clear that I never expected my stake to deliver a magnificent capital gain in a short period of time. Indeed, I was more than prepared to sit tight for a while and collect a nice dividend stream while the housing market stabilised.

As far as the latter is concerned, my plan has worked well and a lovely wedge of cash has been hitting my Stocks and Shares ISA every six months. Moreover, the dividend yield currently stands at a chunky 5.3%. That’s significantly more than the 3.3% average in the FTSE 100.

The problem is that holding a stock for the passive income it generates only makes sense up to a point. And the derisory performance of the share price has left me questioning whether that point has been reached.

Let’s be fair

Of course, I could argue that a lot of the recent movement has been beyond the firm’s control. The UK economy is hardly firing on all cylinders right now. By association, this was always likely to impact the housing market. And it’s not like any of its peers are doing any better.

The larger-than-expected rise in UK inflation to 3.6% is hardly ideal either. It makes the Bank of England’s next move on interest rates — due on 7 August — harder to call.

A reduction from the current rate of 4.25% could entice more buyers to enter the fray — likely good news for the Persimmon share price. This might be further boosted if the market likes what management has to say when half-year numbers are revealed only a few days later (13 August).

A pause in rate cuts would clearly be more problematic.

But is the bad news already priced in?

The shares currently change hands at a price-to-earnings (P/E) ratio of almost 13. That’s not ludicrously expensive; it’s bang-on average for stocks in the UK’s top tier.

There’s even a possibility that this might look like a bargain in time. The fact remains that supply of quality housing in the UK still lags demand. As one of the heavyweights in the industry (and one that focuses on building more affordable abodes), this could be a powerful tailwind for Persimmon.

Another positive is that the company isn’t really vulnerable to tariff-related shenanigans. This is not to say the share price won’t fall along with those of more exposed members of the FTSE 100. But it might be looked on more favourably by investors if volatility returns to the index.

Staying put

Taking the above into account, I’ve decided to stick by this stock for now. While I would hope to see a recovery in the share price soon, I’m also comforted by the knowledge that Persimmon represents my only direct exposure to the property market in my portfolio.

If I weren’t sufficiently diversified elsewhere, I might be saying something different.

Paul Summers owns shares in Persimmon Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing Articles

What on earth’s happening to the Greggs share price?

Harvey Jones says Greggs’ share price has shown surprising resilience in the recent stock market turmoil, but the FTSE 250…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Barclays shares are down 18%. Time to consider buying?

Barclays’ shares have plummeted in recent weeks. Edward Sheldon looks at what’s going on and provides his view on the…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

Ready for a stock market crash? Here’s what Warren Buffett says to do

There are several reasons to think a stock market crash might not be far off. But it’s times like these…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How many Barclays shares do I need to buy for a £1,000 passive income?

Dividends from Barclays shares are about to skyrocket as management outlines plans to return £15bn to shareholders. Is this a…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

This fallen FTSE 100 darling could be one of the best shares to buy in March

There was a time when investors couldn’t get enough of this FTSE 100 stock. Now I reckon it might be…

Read more »

Investing Articles

Around £16 now, here’s why Greggs shares ‘should’ be trading just over £25

Greggs shares are trading at a serious discount to where they ‘should’ be, based on record sales, iconic branding and…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

This FTSE 250 turnaround story is now delivering a standout 7.3% dividend yield!

This FTSE 250 income play has held its payout steady for years and is now showing early signs of renewed…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

BP shares surge on energy prices, yet still look cheap. What’s the market missing?

Despite a recent energy-price-led spike, BP shares look deeply undervalued just as cash flows strengthen and dividends climb. So, is…

Read more »