I’m up 85% on this FTSE 100 dividend stock but I’m not selling any time soon

Investing in this FTSE 100 company for the long term has really paid off for Edward Sheldon. He has seen returns of around 13% per year.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Businessman with tablet, waiting at the train station platform

Image source: Getty Images

Around six years ago, I bought some shares in FTSE 100 software company Sage (LSE: SGE). Since I bought, the shares have risen about 85%, meaning that I’m well up on my initial purchase price. I have no intention of banking my profits any time soon though. In my view, this stock has the potential to reward me with attractive returns for many years to come.

13% per year

While not life-changing, I’m very happy with my returns from Sage shares. An 85% gain over six years translates to a return of about 11% per year. Add in dividends received (the yield on the stock has hovered around the 2% mark over the last six years) and I’ve picked up total returns of about 13% per year. To put that in perspective, the FTSE 100 index has delivered total returns of around 7% per year over the same period, so I’ve outperformed the market by a wide margin.

That kind of above-average return is exactly what I’m looking for when I buy shares. By picking individual stocks for my portfolio, I hope to beat the market over the long run and build more wealth for the future. Of course, not every stock is going to perform this well. But I figure that if I can put together a solid portfolio of high-quality companies like Sage, I should do quite well in the long run.

Potential from here

Looking ahead, I reckon Sage shares can continue to deliver for me. There are a few reasons why.

For a start, it’s well placed to benefit from the digital transformation trend. As small and medium-sized companies move to get their accounting systems up-to-speed digitally, demand for its solutions should rise.

Secondly, software companies like Sage are typically able to raise their prices without experiencing high levels of customer churn (the cost of moving to another provider typically outweighs the cost of the price increase). As the company raises its prices, its revenues and earnings should climb.

Additionally, earnings should get a boost from share buybacks. Recently, Sage has been buying back quite a bit of stock.

As for the valuation, the price-to-earnings (P/E) ratio is only 25.6 looking at the earnings forecast for next financial year (which begins in October). That’s relatively undemanding (for a software company) and I think we could see some multiple expansion at some point.

Finally, there’s the dividend yield, which currently stands at around 1.8%. That’s a nice little bonus.

I’m bullish

Of course, there are no guarantees that Sage will continue to be a good investment for me. If the global economy crashed and businesses stopped spending on technology, the growth story could be derailed.

Taking a five-year view, however, I’m bullish on the stock. I think it’s worth considering for the long term today.

Edward Sheldon has positions in Sage. The Motley Fool UK has recommended Sage Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK money in a Jar on a background
Investing Articles

A SIPP seems to offer investors free money – is there a catch?

This writer doesn't believe in magic money trees, but does see the offer of tax relief within a SIPP as…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Here’s what £10,000 invested in Greggs shares a year ago’s worth now

Given Greggs large shop network and simple business formula, could owning the shares help this writer build wealth? Maybe --…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Recent BT share price performance is jaw-dropping but can it continue?

Harvey Jones is stunned by how well the BT share price has weathered recent stock market volatility. Can the FTSE…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

Is the stock market correction a once-in-a-decade chance to target a million-pound SIPP?

After recent volatility Harvey Jones can see plenty of value FTSE 100 stocks to help investors build wealth in a…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a £10k annual income from just one year’s £20,000 Stocks and Shares ISA allowance

Today is the start of the new financial year giving us all a a fresh Stocks and Shares ISA allowance.…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Rolls-Royce shares have gone nowhere this year. Is that a warning sign?

Rolls-Royce shares stand within spitting distance of where they began the year. Has the company's long run of strong share…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

£5,000 invested in Tesla stock on Christmas Eve is now worth…

Tesla stock is stuck in reverse at the moment. This year, it has fallen by around 15%. Is there potential…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

2 UK dividend stocks to consider buying in April

High-quality established businesses with reliable cash flows often make for great dividend stocks. Here are two for investors to take…

Read more »