5 reasons I’m buying this top UK growth stock for my ISA 

The high quality of this UK stock has finally convinced our writer to add it to his Stocks and Shares ISA portfolio this month.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

UK supporters with flag

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Looking across the pond, I see most of my favourite US shares are currently trading at nosebleed valuations. That’s why I’ve been hunting through the London Stock Exchange for UK stocks to add to my ISA portfolio in July.

One I keep coming back to is Wise (LSE: WISE), as it has many of the things I look for in a growth stock. Here are five that have persuaded me to invest in it.

Huge market opportunity

The first thing I ideally want to see is a very large total addressable market. With Wise, we certainly get that, as it operates in a global cross-border payments market that’s estimated at £32trn annually!

This gigantic market is made up of people sending money abroad, businesses paying overseas suppliers, and banks transferring money. Wise moved £145.2bn last year, which equated to about 5% of personal cross-border transfers, but less than 1% for small and medium-sized businesses. 

The company’s infrastructure is designed to replace outdated transfer systems through much faster times and far lower fees. It’s aiming to eventually move trillions. If it can keep expanding its share even modestly, Wise could become much larger in future.

A profitable enterprise

The second attractive feature here for me is that Wise is already profitable. So this isn’t a jam-tomorrow growth story.

Last year, the firm reported a net profit of £417m — 18% year-on-year growth — on underlying income of nearly £1.4bn.

Looking ahead, Wise has stated that it intends to balance investments for growth with maintaining a healthy profitability. It’s aiming for a 13%-16 % underlying pre-tax profit margin over the medium term.

Valuation

One upshot of this is that we can assign Wise a price-to-earnings (P/E) ratio. Based on forecasts for the firm’s next financial year (starting in April), the forward-looking P/E multiple is 29.3.

Admittedly, this premium valuation adds an element of risk. If Wise’s growth disappoints, or a sluggish global economy negatively impacts cross-border payment volumes, the stock could sell off pretty sharply. Competition also exists out there.

That said, Wise is still cheaper than other other disruptive FinTech stocks like Adyen (42.7) and SoFi Technologies (68).

On balance, I would say that the stock is not overvalued relative to the company’s future growth potential.

Founder-led

Next, Wise is led by co-founder CEO Kristo Käärmann. I prefer to invest in growth companies that are led by founders. They often — though not always — focus on the long term rather than obsess about the next couple of quarters.

Wise is driven by a mission to move money quickly and cheaply, without borders. Käärmann regularly talks about what Wise plans to do over “the next 10 years“.

This is exactly the long-term thinking I want to see from the companies in my portfolio.

Doing things differently

Finally, I like that Wise is choosing to pass on lower fees to its customers as it scales.

Last year, it reduced its cross‑border take rate to 0.53% from 0.67% the year before. It intends to move this even lower in the years ahead.

Wise is intentionally sacrificing some short-term profitability for long-term market share gains. As the CEO argues: “This strategy of continuously lowering our fees makes it harder for anyone to compete.”

For these five reasons, I think the stock is worth considering today.

Ben McPoland has no position in any of the shares mentioned. The Motley Fool UK has recommended Adyen and Wise Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »