Should I sell Legal & General Group and buy even more Phoenix shares instead?

Harvey Jones is thrilled he bought Phoenix shares as the FTSE 100 insurer has done better than he hoped. He can’t say the same about Legal & General.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young mixed-race woman looking out of the window with a look of consternation on her face

Image source: Getty Images

My Phoenix (LSE: PHNX) shares are on a roll. They’re up 36% in a year, which is pretty good going for a FTSE 100 insurance conglomerate. They boast a trailing dividend yield of 8.2%, so my total return‘s heading towards 45%. Which is even better.

This is exactly what I hoped would happen when I bought Phoenix Group Holdings, to use its full name, in January and March last year. At the time, the shares looked brilliant value, with a price-to-earnings ratio of around six or seven, and a yield heading towards double digits.

Two things worried me at the time. First, financials sector ops had been out of favour for years, with low valuations and high yields everywhere I looked. Was I missing something?

Second, I already had exposure to the sector through Legal & General Group (LSE: LGEN), which had a similar profile (cheap plus lots of income). Wasn’t I simply buying more of the same?

In many respects, yes. But not entirely.

Two very different years

Legal & General shares haven’t done half as well. They’re up just over 10% in the last 12 months, less than a third of the growth from Phoenix.

Phoenix has earned those returns. On 17 March, it posted full-year operating cash generation of £1.4bn, up 22%, hitting its 2026 target two years early. Adjusted operating profit jumped 31% to £825m, and it paid down debt too. The total dividend rose around 2.5% to 54p.

However, Legal & General also delivered a solid set of numbers on 12 March. Core operating profits rose 6% to £1.62bn. The full-year dividend jumped 5% to 21.36p and it’s planning a huge return of capital to shareholders worth £5bn over three years.

On Tuesday (17 June), Legal & General hosted a deep-dive day into its asset management business, and it seemed positive. Management aims to grow profits from the unit to between £500m and £600m by 2028, targeting 6-10% compound annual growth.

It’s also aiming to grow private markets assets to more than £85bn, from £57bn, while lifting fee margins to double digits.

Big asset managers

It’s impressive stuff. Legal & General’s the UK’s biggest asset manager, with £1.1trn under management, so it has scale on its side. And while Phoenix has surged, it’s not clear how much more juice is left in the tank. Analyst forecasts suggest a small pullback from here, with a median target price of 640p. By contrast, the L&G forecast points to a 5% rise to 268p.

Phoenix is enjoying its moment in the sun but fortunes can shift quickly. I’m thrilled by Phoenix and underwhelmed by Legal & General, but the gap isn’t as wide as I thought. And there’s no guarantee that the outperformance will continue in either direction.

It’s tempting to switch from the laggard to the leader, but sod’s law alone suggests that’s a risky manoeuvre. So I’ll keep things as they are.

I think both insurance giants are worth considering for long-term income and growth. But in the spirit of diversification, I’ll seek that in other sectors.

Harvey Jones has positions in Legal & General Group Plc and Phoenix Group Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Tesla stock’s down 19% this year. Time to buy?

Tesla stock has tumbled almost a fifth in less than three months. But the company has proven its mettle before.…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How to turn a stock market correction into a £10k passive income

Jon Smith points out why the stock market correction could provide a great opportunity to start building a dividend portfolio,…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

These legendary growth stocks are down 40% or more. Time to consider buying?

History shows that buying high-quality growth stocks when they’re well off their highs can be financially rewarding in the long…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Is it worth investing in a SIPP in 2026?

Ben McPoland highlights a high-quality FTSE 100 stock that he thinks is worth considering as part of a SIPP portfolio…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 10 days ago is now worth…

After falling yet again in March, are Greggs shares really worth the hassle today? Ben McPoland takes a look at…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

With a spare £380, here’s how someone could start investing before April!

Can someone start investing fast with a spare few hundred pounds? Our writer explains how they could -- and some…

Read more »

Renewable energies concept collage
Investing Articles

Here’s a top dividend share to consider buying for your ISA right now

Looking for dividend shares to tuck away in a long-term Stocks and Shares ISA? This trust is offering one of…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade chance to buy this top passive income stock cheaply?

When's the best time to consider buying passive income stocks? When share prices are down and dividend yields are up,…

Read more »