Should I buy Tesla stock now while it’s down 25% in 2025?

Tesla stock has tanked in 2025 due to concerns over brand damage and plummeting electric vehicle sales. Is this a great buying opportunity?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesla building with tesla logo and two teslas in front

Image source: Tesla

Tesla (NASDAQ: TSLA) stock has underperformed quite badly in 2025. Year to date, it’s down about 25% (while the S&P 500 index is up a few percentage points).

Is this an opportunity to buy the growth stock for my portfolio at a good price? Let’s discuss.

Why retail investors love Tesla shares

Tesla remains a retail investor favourite. And I can understand why.

For starters, legendary entrepreneur Elon Musk is the CEO. With Musk at the helm, this company could potentially achieve great things in the long run — not just in vehicles but also in other areas of technology such as artificial intelligence (AI) and robotics.

Meanwhile, the company is very close to rolling out its much anticipated self-driving ‘robotaxis’. It plans to launch these later this week in Austin, Texas on 12 June.

A lot of risks

When I take a closer look at the company, however, things look a bit shaky from an investment perspective today.

Recently, Musk has upset a lot of people, including US President Donald Trump (they had a major bust-up last week). This appears to have done some serious damage to the brand for now.

Also, Tesla has a lot of competition in the electric vehicle (EV) space. And it seems that many consumers are opting to purchase vehicles from other brands.

In May, for example, Tesla’s UK sales were down 36% year on year while BYD’s sales were up 407%. That’s rather concerning.

Robotaxi uncertainty

I’m also a little sceptical about the robotaxi launch.

Many investors are looking at this event as a major catalyst for a share price jump. However, I think it may actually be a ‘sell the news’ type of event (i.e. the opposite of a positive catalyst).

I reckon it’s going to take a while for this service to be rolled out at scale. And I think it’s highly likely that there will be setbacks along the way.

Meanwhile, there are other businesses with self-driving taxis on the road already. Alphabet’s Waymo, for example, has already done 10m rides in the US.

So, it’s not like Tesla is going to have a monopoly in the autonomous taxi market any time soon.

A sky-high valuation

The other issue for me is that the stock’s valuation looks a little crazy. At present, Tesla trades on a forward-looking price-to-earnings (P/E) ratio of about 150.

I could probably justify a P/E ratio of 50 here given the level of innovation (that’s more than twice the US market average). But I can’t get to 150 given the risks associated with brand damage, near-term EV sales, and robotaxi competition.

My move now

Putting this all together, I won’t be buying Tesla stock for my portfolio right now. In my view, it’s too risky at its current share price.

I will be keeping an eye on it though. If the company’s robotaxis are successful, and the valuation comes down, I could be interested in taking a small position as a speculative investment.

Edward Sheldon has positions in Alphabet. The Motley Fool UK has recommended Alphabet and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two white male workmen working on site at an oil rig
Investing Articles

As oil prices soar, is it time to buy Shell shares?

Christopher Ruane weighs some pros and cons of adding Shell shares to his ISA -- and explains why the oil…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

How much do you need in an ISA for £6,751 passive income a year in 2046?

Let's say an investor wanted a passive income in 20 years' time. How much cash would need be built up…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Why isn’t the IAG share price crashing?

Harvey Jones expected the IAG share price to take an absolute beating during current Middle East hostilities. So why is…

Read more »

piggy bank, searching with binoculars
Growth Shares

1 UK share I’d consider buying and 1 I’d run away from on this market dip

In light of the recent stock market dip, Jon Smith outlines the various potential outcomes for a couple of different…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

AI may look like a bubble. But what about Rolls-Royce shares?

Bubble talk has been centred on some AI stocks lately. But Christopher Ruane sees risks to Rolls-Royce shares in the…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Will the BAE Systems share price soar 13% by this time next year?

BAE Systems' share price continues to surge as the Middle East crisis worsens. Royston Wild asks if the FTSE 100…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is this a once-in-a-decade chance to bag a 9.9% yield from Taylor Wimpey shares?

Taylor Wimpey shares have been hit by a volatile share price and cuts to the dividend. Harvey Jones holds the…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Way up – or way down? This FTSE 250 share could go either way

Can this FTSE 250 share turn its fortunes around? Or has its day passed? Our writer looks at both sides…

Read more »