My Legal & General shares are being battered by rival Aviva! Time to consider switching?

Harvey Jones says Legal & General shares have struggled since he bought them, especially compared to rival Aviva. Yet, there’s one thing he loves.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.

Image source: Getty Images

Legal & General (LSE: LGEN) shares come with a trailing dividend yield of 8.36%, one of the highest on the FTSE 100.

Usually, a yield that high would set alarm bells ringing. But I think it’s sustainable. If I didn’t, I wouldn’t have bought the stock several times in 2023.

What gives me confidence is its payout history. Over the past 15 years, Legal & General has increased its dividend every single year but one. The exception was 2020, during the Covid pandemic, when it was frozen. I’ll forgive that. The government was twisting arms at the time. Growth resumed the next year.

Over 15 years, Legal & General’s dividends have grown at a compound rate of 12.12% a year. That’s impressive but one thing worries me. The growth rate has slipped to 6.62% over 10 years and just 3.98% over five.

Dividend direction

Closer inspection shows payouts have risen 5% in each of the past four years, but there’s change coming. Between 2025 and 2027, the board only plans to increase them by 2% a year.

I’ve defended that decision before. With such a generous yield, a lower growth rate didn’t seem like a big deal. But put next to a broader slowdown in dividend growth, I’m no longer brushing it off quite so easily.

This matters, because Legal & General shares have done badly. They’re up just 3.4% over one year and less than 3% over five. In the same time, big FTSE 100 rival Aviva (LSE: AV.) grew 30% and 120%, respectively. That’s a bruising comparison.

Aviva’s dividend growth is also a clear winner. Over the last five years, Aviva has grown its payout at a compound annual rate of 18.4%. It did bow to pressure in 2020 and cut dividends.

Growth worry

I’m clearly backing the slower horse, and Aviva’s recent trading update has only widened the gap. On 15 May, the insurer heralded a “great start” to 2025, with premiums rising by almost 10%. CEO Amanda Blanc sounded upbeat, saying the group had a strong balance sheet, clear strategy, and was hitting targets across growth areas.

Aviva is now aiming for £2bn in operating profit by 2026, and cumulative cash remittances of more than £5.8bn by then.

To be fair, Legal & General isn’t asleep at the wheel. In March, it hailed “strong” 2024 performance and unveiled a £500m share buyback. That’s part of a wider £5bn capital return plan over three years, roughly 40% of its market value.

Sitting tight

I won’t be switching horses. It always seems that the minute I change queues – at the airport, in the bank, wherever – the one I just left starts moving faster. That would surely happen if I hopped over to Aviva now.

Also, I prefer the idea of buying laggards that could bounce back, rather than chasing winners after they’ve already flown. Now here’s the clincher. Legal & General still pays me handsomely. I received £305 in dividends on Thursday and promptly reinvested the lot.

Aviva offers a solid 5.75% yield. Investors might consider buying it for added growth potential. But for me, Legal & General’s shareholder returns are too juicy. I’ve always had a sweet tooth.

Harvey Jones has positions in Legal & General Group Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Is NIO stock the next Tesla?

The NIO share price is up by more than 100% in the past year. Might this Chinese EV firm be…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Why is everyone suddenly buying this dirt-cheap growth stock?

This beaten-down UK growth stock has suddenly become the centre of attention as investors target its recovery potential. The Iran…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Why is everyone buying Rolls-Royce shares?

Rolls-Royce shares jumped 10% today, even giving mining stocks a run for their money as the FTSE 100 index suddenly…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »