This FTSE 100 dividend superstar is up 18% in a month – time to consider buying?

Harvey Jones picks out a FTSE 100 dividend company that has been struggling in recent years, but has delivered a secure stream of passive income.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Pink 3D image of the numbers '2025' growing in size

Image source: Getty Images

Forgotten FTSE 100 hero Croda International (LSE: CRDA) has staged a remarkable comeback, jumping 18% over the last month. 

That’s a long-awaited reversal after a dire run of form. However, despite that surge, the Croda share price is still down 35% over 12 months and 54% over three years.

Its fall from grace and potential to rise again intrigued me. I reviewed the stock in January, twice in February, and again in March.

Croda was once a shining star, supplying high-performance chemicals used in everything from sun creams to vaccines. 

It was a big pandemic winner. Demand for its lipids soared as vaccine makers stocked up. But when Covid passed, customers had too much inventory. 

Croda’s board described the subsequent destocking process as “prolonged”. Long-suffering shareholders may have earthier words for it.

Results start to turn

Yet, through it all, Croda has continued doing one thing brilliantly. It has increased its dividend every single year since 1991.

Since 2008 the ordinary dividend has grown by an average of 12% a year. That kind of record earns the stock dividend superstar status, at least in my book.

I saw its potential, but I didn’t buy. Despite its troubles, Croda wasn’t exactly in deep-value territory, with a price-to-earnings ratio of almost 23, well above the FTSE 100 average of around 16.

The yield was modest, below 2%, and dividend growth had slowed. More importantly, I felt it hadn’t yet hit recovery speed.

That’s changed. On 23 April, Croda reported an 8% rise in Q1 sales to £442m. All three business units grew, with consumer care up 8% to £255m and life sciences up 10% to £134m. 

The board kept its full-year profit outlook intact. Then Donald Trump gave it another lift.

A mood shift in markets

With Trump rolling back on his tariff threats and striking a trade deal with the UK, FTSE 100 stocks have climbed almost across the board. Croda has been one of the biggest movers.

It’s still pricey, trading on a P/E of 22, but the yield has crept up to 3.5%. The 14 analysts with one-year forecasts have a median target of 3,777p. That’s just over 20% above today’s price. Factoring in the yield, that would deliver a 15% total return.

That suggests there is scope for growth, but as ever, no guarantees.

Dividend depends on cash

This worries me. In 2024, Croda paid out more in dividends than it generated in free cash. Some will see that as a sign of the board’s commitment to rewarding shareholders. Others may worry it means the cash isn’t there.

Of 16 analysts covering the stock, six call it a Strong Buy. Eight say Hold. Only one says Sell. 

After the latest surge, there’s a chance that markets may pause for breath, and Croda might give up some of its gains. 

Investors considering buying this stock should watch carefully, to see if the last month was a knee-jerk response to Trump or the start of something more enduring.

Croda may appeal to those who value steady, long-term dividend growth over chasing the highest yield today. One thing hasn’t changed. I still can’t get excited enough to buy it myself.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Croda International Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Rolls-Royce’s share price is rallying again! But for how long?

Rolls-Royce's share price is the FTSE 100's best performer at the start of the new month. The question is, can…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

Value investors: Unilever shares are down 7% in a day!

Has the stock market’s reaction to Unilever’s deal to sell its food businesses left the reamining company as an undervalued…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

The stock market is changing fundamentally — and most investors haven’t noticed

Andrew Mackie argues the FTSE 100 is being misread — beneath the volatility, investors are rotating into cash-generating businesses, not…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

FTSE 100 shares: the ‘old economy’ trade the market may be misreading

Andrew Mackie argues recent FTSE 100 volatility is masking a deeper shift, as investors rotate into cash-generative 'old economy' winners.

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Down 19% to under £1, here’s why Lloyds shares look a bargain to me anywhere up to £1.80

Lloyds' shares are down a lot in a short time, but the price doesn’t reflect how well the business is…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

£20,000 invested in Rolls-Royce shares 3 years ago is now worth…

Rolls‑Royce shares are down after a huge surge from 2023, but the numbers suggest this rare dip could be a…

Read more »

ISA Individual Savings Account
Investing Articles

How big must an ISA be to aim for a £25,000+ a year second income?

Ahead of the 5 April ISA deadline, I double-checked I had fully utilised my tax-free allowance by topping up my…

Read more »