3 heavily discounted UK shares… and I think only 1 is worth considering this month

As the Footsie slips 3.5%, fresh opportunities arise for value investors. Our writer considers the long-term potential of 3 beaten-down UK shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

The FTSE 100 is down 3.5% this month as UK shares suffer losses due to market uncertainty. But as the Footsie had such a great start to the year, the minor dip has only brought it to a six-week low. 

As a value investor, I’m more interested in high-quality shares that are at their lowest in years – 30% to 50% down from their 52-week high.

I’ve found three that fit the bill but I’m interested in just one of them.

JD Sports Fashion

It’s JD Sports (LSE: JD.), a leading British multinational retailer specialising in sports fashion. It has a significant global presence and historically strong performance. Revenue was over £10bn in the latest results, with almost £1bn profit and a decent 9.3% operating margin.

So why is the stock down 55% from its 52-week high?

The business struggled during the 2024 holiday season, reporting a 1.5% decline in like-for-like revenues across November and December. A “challenging and volatile market” with increased promotional activity. Consequently, the company downgraded its full-year pre-tax profit forecast by almost 10%, to between £915m and £935m.

Will it recover?

Through it all, JD still focused on aggressive expansion, acquiring US company Hibbett for $1bn. This strategic move is part of a plan to increase its global market share, which could equate to long-term growth – so there’s a decent chance and I’m considering it.

Persimmon

Persimmon (LSE: PSN) is one of the UK’s leading housebuilders. For FY24, it reported a 7% increase in completions, delivering 10,664 more new homes than in 2023. Group revenue increased 6% and underlying operating profit rose 14%.

So why is it down 32.4% from its 52-week high?

Stubborn inflation remains the key issue affecting the UK property sector, affecting share prices across the board.

Add to this increasing national insurance contributions which could amount to £15m in expenses. Both these issues weigh on investor sentiment.

Will this one recover?

Looking ahead, Persimmon plans to build between 11,000 and 11,500 homes in 2025. CEO Dean Finch has called on the UK government to reintroduce support for first-time buyers to meet the national target of 1.5m new homes by 2029. He suggested a shared equity scheme to assist buyers with deposits — a significant barrier to home ownership.

However, inflation will likely be the deciding factor for its recovery. For now, it’s too early for me to tell.

Berkeley Group

Berkeley Group (LSE: BKG) focuses on residential developments in London and the South East. For the half-year ending October 2024, the company reported a 7.7% decline in pre-tax profits to £275.1m, down from £298m the previous year. Despite this, there has been a slight increase in sales recently, indicating a potential market recovery.

So why is the stock down 35.6% from its 52-week high?

CEO Rob Perrins has pinned the limited supply of new homes to industry challenges, like stringent planning regulations and elevated mortgage rates. 

As with Persimmon, inflation is a big risk along with potential new tax levies. 

Can it recover?

Berkeley is acquiring new sites for the first time since early 2022, signaling confidence in a market rebound. It plans to invest £2.5bn in land under a new 10-year strategy, which sounds promising. 

However, stubborn inflation will again be the deciding factor, so for now, I can’t say for sure.

Mark Hartley has positions in JD Sports Fashion. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

I hold Lloyds. Is it madness to buy Barclays shares too?

Harvey Jones is keen to buy Barclays shares but wonders whether he's simply doubling down, given that he already holds…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

It’s time we all took a long, cold look at the Lloyds share price

The Lloyds share price has been good to Harvey Jones, making him a huge fan of the FTSE 100 bank.…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett didn’t retire early. But could his investing wisdom help you do so?

Warren Buffett's wisdom from decades of stock market investing is actionable even for a modest investor who simply aims to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 compelling investment ideas for a Stocks and Shares ISA in 2026

Edward Sheldon discusses some ideas to consider for a Stocks and Shares ISA and highlights a UK stock that could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Is this the best time to buy shares in a long time?

Earlier this week, Bill Ackman stated on X that this is the best time to buy shares in a long…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£1,000 buys 35 shares in an incredibly reliable FTSE 100 dividend stock

Despite falling 72% from their highs, shares in this FTSE 100 company have been an incredibly reliable source of dividend…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This is what Warren Buffett has to say about passive income — and I’m listening!

While searching for new ways to earn passive income, our writer takes to heart sage advice from the Oracle of…

Read more »