Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

How to aim for a reliable 6% dividend yield when picking stocks

Mark Hartley outlines his strategy to identify top-quality stocks with high dividend yields and strong fundamentals for consistent income.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

DIVIDEND YIELD text written on a notebook with chart

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When considering dividend yields, UK investors tend to get wary around the 7% mark. This is often thought of as an area where the sustainability of payments is questionable. If a company is allocating too much cash to dividends it can lead to operational issues and weaker performance.

At that point, dividends are usually cut, leaving shareholders disgruntled. This in turn dissuades new investment, leading to a downward spiral.

There is the occasional exception to the rule but it’s considered a good estimate to go on with.

With that in mind, I prefer to aim for an average yield of around 6% to stay on the safe side. Yields in such a portfolio may occasionally stray above 7% but generally level out.

Look beyond the yield

Even a yield below 7% doesn’t guarantee anything as the company may still struggle to cover payments. To truly assess the sustainability of payments, it helps to check debt and free cash flow.

Companies spend their free cash in different ways. It can be saved up, used to reduce debt, spent on share buybacks, or used to pay dividends. 

Debt isn’t a problem so long as interest payments are covered. If not, dividends could face the chopping block. But with cash flowing and debt well covered, there’d be little reason to cut dividends.

Don’t forget to diversify

Businesses in similar industries tend to have similar financials. So when looking for sustainable yields, an investor may end up picking four insurance companies. Sure, they may all be reliable dividend payers but the portfolio would be too exposed to one sector.

It would be better to pick the most reliable high-yield dividend stock from four different industries. Diversification is all about balance.

Two examples

Consider National Grid and ITV (LSE: ITV). They operate in different sectors with consistently high yields and dividend coverage ratios above two.

As the UK’s main gas and electricity supplier, National Grid is a company that enjoys consistent demand and stable revenue. Its operations are well regulated, so it tends to be quite stable, with annual dividends increasing consistently for over 20 years.

But it faces pressure from energy price caps and costly upgrades to meet decarbonisation goals. This has resulted in growing debt, a problem compounded by rising interest rates. With cash flow dwindling, it recently cut dividends by 15%.

ITV, on the other hand, has enjoyed growing equity while reducing its debt lately. It lacks the solid payment track record of National Grid but enjoys steady cash flow. This lessens the chance of dividend cuts, making the 7% yield attractive.

Competition is fierce, though, with the likes of Netflix, Disney, and Amazon muscling in on the digital streaming market. While ITV continues to extract decent value from its Studios arm, profits are at risk from losses in streaming.

This partially contributed to a minor revenue decline in 2023, from £3.73bn to 3.62bn. But its first-half 2024 results show some recovery, with revenue up 2.4% and profit margins soaring to 17% from 2.6% a year earlier.

These examples show how dividend stocks can differ, yet both remain popular options and worth considering as part of an income portfolio.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Mark Hartley has positions in ITV, National Grid Plc, and Netflix. The Motley Fool UK has recommended Amazon, ITV, and National Grid Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Belfast City Sunset with colorful twilight over Lagan Weir Pedestrian and Cycle Bridge spanning over the Lagan River in downtown Belfast
Investing Articles

Here’s what £5,000 put into HSBC shares in January would be worth now!

Would someone who bought HSBC shares back in January now be sitting on a paper profit or loss? Christopher Ruane…

Read more »

Percy Pig Ocado van outside distribution centre
Investing Articles

Down 91%, is there any hope left for Ocado shares?

Down 91% in five years, is the writing on the wall for Ocado shares? Our writer doesn't necessarily think so…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

It’s the most popular UK stock in 2025 but hasn’t grown in 5 years! What’s going on?

Harvey Jones is baffled by the sheer popularity of this UK stock. Its shares have hardly grown in recent years…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

How much do you need in a FTSE 250 portfolio to target £2,147 in monthly income?

Jon Smith runs through the steps needed to build up a generous dividend portfolio and outlines why the FTSE 250…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

2 stocks I wouldn’t touch with a bargepole today in my ISA and SIPP

The following two stocks have a history of being incredibly popular with retail investors. So why is this writer avoiding…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

£10,000 to invest? I asked ChatGPT if it would work harder in a Stocks and Shares ISA or SIPP and it said…

Harvey Jones calls on artificial intelligence to exmaine whether it makes more sense to invest for retirement inside a Stocks…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

No savings at 40? Use Warren Buffett’s golden rule to potentially build a £12,000 second income

Following Warren Buffett’s approach, I’ve learned how disciplined investing can grow a passive income – but only if hidden risks…

Read more »

Investing Articles

With silver soaring to $60, the Fresnillo share price is turning into a runaway express train

Fresnillo is the FTSE 100’s runaway leader in 2025. With silver surging past $60, can its share price keep defying…

Read more »