Is it time to get my Stocks and Shares ISA into shape by investing in The Gym Group?

January provides an opportunity to set some goals for the year ahead. Our writer considers one possible investment for his Stocks and Shares ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young woman carrying bottle of Energise Sport to the gym

Image source: Britvic (copyright Evan Doherty)

Unlike me, my Stocks and Shares ISA could do with fattening up. As well as lose weight, one of my New Year’s Resolutions is to get out of my comfort zone and consider investing in a wider range of companies. Historically, I’ve remained loyal to FTSE 350 stocks.

But after a period of solid – albeit unspectacular – capital growth, I’m going to cast my investment net a little wider this year.

Piling on the pounds

One stock I recently came across was The Gym Group (LSE:GYM). It offers ‘cheap and cheerful’ gym membership. Think of it as the Premier Inn of fitness clubs.

It has an attractive business model. Users can pay monthly and are therefore free to leave at any time. The group’s 240+ gyms are open 24/7. It currently claims 900,000 members (February 2021: 547,000) who appear to rate their experience highly.

Planning to capitalise on this over the next three years, the group intends to add an additional 50 gyms to its portfolio. Impressively, it’s intending to do this using its surplus cash. There are no plans to borrow (or approach shareholders) to fund this expansion.

And there could be more gyms to follow. With 10.3m people visiting one at least once a year, the UK health & fitness market’s now worth £5.4bn.

Encouragingly, investors appear to like what they see. The company’s share price increased by nearly 50% in 2024.

However, looking back to the start of 2019, it’s down 48%. Unsurprisingly, the pandemic wasn’t kind to the business. The initial lockdown saw its share price fall by over two thirds. It lost 45% of possible trading days due to government restrictions.

But the shares are now 60% higher than their post-pandemic low. This sounds very positive to me.

On the other hand…

But I have some concerns. Despite its impressive growth, it remains a small business.

Its market-cap’s currently around £274m, which makes it vulnerable to an economic slowdown (or another pandemic). Although the UK economy’s expected to grow in 2025, recent financial data’s been disappointing. Consumer confidence appears low, which is a worry to me.

I’m also concerned that the company’s going to abandon its low-cost model. It says it’s £2 a month cheaper than its closest rivals and wants to narrow this gap because its members “ascribe a higher value to their gym membership than they currently pay”.

But if it becomes like all the others, I fear it’ll find it harder to compete successfully. 

The core problem

However, my biggest concern is that the company’s barely profitable. During the six months ended 30 June 2024, it reported a post-tax profit of only £200k.

Analysts are forecasting a loss for the full year. The situation’s then anticipated to improve in 2025, with an expected profit before tax of £3.1m. However, based on current corporation tax rates, the stock’s currently valued at 118 times its forecast 2025 post-tax earnings. Ouch!

It therefore appears to me as though much of the company’s growth potential has already been factored in to its share price.

I’m therefore not going to invest right now. But I shall continue to consider other smaller (cheaper) companies to add to my Stocks and Shares ISA.

James Beard has no position in any of the shares mentioned. The Motley Fool UK has recommended Gym Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged white man pulling an aggrieved face while looking at a screen
Market Movers

Down 7%! Why on earth are Imperial Brands shares plummeting today?

Imperial Brands shares are in freefall after a negative reception to fresh trading news. Is the party finally over for…

Read more »

Rear View Of Woman Holding Man Hand during travel in cappadocia
Investing Articles

With a P/E under 7, this value stock looks far too cheap at 101p

This writer reckons value stock Hostelworld (LSE:HSW) looks dirt-cheap as it gets dividends flowing again and builds a social travel…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing For Beginners

Down 30% in 6 months, I think there’s a big catch to this insanely cheap stock

Jon Smith talks through why careful research is needed when trying to assess if a cheap stock is worth buying…

Read more »

Investing Articles

£5,000 invested in National Grid shares 5 years ago is now worth…

Andrew Mackie takes a closer look at National Grid shares and why short-term market weakness could be missing a powerful…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

How big does an ISA need to be to aim for a £1,500 monthly second income?

Harvey Jones shows how building a balanced portfolio of FTSE 100 dividend stocks can produce a high-and-rising second income in…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

£20,000 invested in BP shares 1 year ago is now worth…

BP shares have rocketed in the past 12 months, yet analysts think the real growth story is only just beginning,…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

A 6.8% forecast yield! 1 often-overlooked FTSE 100 income stock to buy today?

This income stock offers a high forecast yield and strengthening momentum, yet many investors overlook it — creating a rare…

Read more »

GSK scientist holding lab syringe
Investing Articles

GSK’s share price is under £22, but with a ‘fair value’ much higher, is it time for me to buy more right now? 

GSK’s share price rose over the last year, but a huge gap remains between its price and fair value —…

Read more »