Forget saving! Here’s a FTSE 100 share I’m planning to buy before Christmas

This FTSE 100 share looks like a brilliant bargain at current prices, says Royston Wild. Here’s why it’s on his Christmas wishlist this year.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Elderly man giving a Christmas present to his wife

Image source: Getty Images

The popularity of savings accounts has rocketed in recent years. But my belief that investing in FTSE 100 shares is a better way for me to build wealth has remained unshaken.

Today, the best-paying Cash ISA on the market (from Plum) offers an interest rate of 5.18%. That’s not bad. It means that someone saving £400 a month would create £344,206 after 30 years.

However, it’s far below what a long-term investor could have made by investing in a raft of Footsie shares in something like a Stocks and Shares ISA.

Better returns

Since 2010, the UK’s leading index has provided an average annual return of 7%. If this continues, a £400 monthly investment would turn into £487,988 over three decades.

That’s almost 42% more than that Cash ISA would have delivered.

To add to savers’ woes, the 5.18% savings rate that Plum’s offering is likely to fall as the Bank of England cuts interest rates. It could go up again over time, or it might keep falling. But in the near term, things are looking gloomy.

Risk and reward

Cash saving has a massive advantage of course. A £400 monthly investment in a Cash ISA will remain protected whatever happens.

This isn’t the same as a Stocks and Shares ISA, where that £400 could decrease if our stocks fall in value.

However, the better prospect of higher profits makes FTSE 100 stocks the place for me to park my money. This is why I have more of my money tied up in UK blue-chip shares than sitting in a cash account.

Here’s what I’m doing

I’ve limited the risk I face, too, by investing in stocks across various industries. Some of my major holdings are rental equipment provider Ashtead Group, financial services provider Legal & General, and soft drinks bottler Coca-Cola CCH.

In total, I own 12 different shares from the FTSE 100, giving me broad exposure to different industries and a variety of global markets.

Spreading one’s cash around doesn’t necessarily mean poor returns, either. To borrow some wise words from American economist Harry Markowitz: “diversification is the only free lunch in investing.”

The 7% long-term return of Footsie shares is evidence of this.

A FTSE share on my Xmas list

Like Warren Buffett, I love buying quality shares when they fall in price. So Associated British Foods (LSE:ABF), which has fallen 11% in the past year, is a stock I’m hoping to buy before Christmas.

Today its price-to-earnings (P/E) ratio is just 11.3 times. This is far below the Primark owner’s five-year average of 24.2 times.

This valuation slump is hard to fathom in my opinion. Okay, it faces severe pressures like cost inflation and high competition right now.

However, ABF also still has considerable scope for profits growth as Primark expands across the globe. Sales here remain rock-solid, and in its Northern European growth markets were up 6.1% in the 12 months to September.

With its food and ingredients businesses also offering diversification, I think Associated British Foods will prove a great addition to my Christmas stocking.

Royston Wild has positions in Ashtead Group Plc, Coca-Cola Hbc Ag, and Legal & General Group Plc. The Motley Fool UK has recommended Ashtead Group Plc and Associated British Foods Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Looking for a £750 monthly passive income? Here’s how much it takes

The idea of buying dividend shares for their passive income potential can sound promising. How might the nuts and bolts…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£20,000 in this ISA portfolio would generate £1,400 in passive income

Ben McPoland presents a ready-made Stocks and Shares ISA portfolio containing five UK names that as a group currently yield…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

The most underrated stock in the FTSE 100?

Nobody seems to like the FTSE 100’s water utilities. But could Severn Trent be the biggest opportunity that investors aren’t…

Read more »

a couple embrace in front of their new home
Investing Articles

£1,000 now buys 1,075 Taylor Wimpey shares. Worth it for the 8% dividend yield?

There’s a massive dividend yield on offer from his well-known UK housebuilder right now. But what are the risks for…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Want to invest in SpaceX, Revolut, and TikTok? Consider buying this FTSE 100 stock

Ben McPoland thinks this FTSE 100 investment trust is a top stock to consider buying to gain exposure to the…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Here’s my Stocks and Shares ISA plan for 2026/27

Stephen Wright has a clear plan when it comes to investing in his Stocks and Shares ISA. But do the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Where to look for safety in today’s stock market?

Stephen Wright has been looking for safety in a specific place in today’s stock market. And Warren Buffett’s firm has…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

This 5-share ISA could deliver an amazing second income of £762 a month

As the world’s stock markets plunge, many yields are rising. James Beard looks at five shares that could generate an…

Read more »