1 FTSE 250 stock analysts are calling a ‘Strong Buy’!

This FTSE 250 stock has a fair amount going for it, but is the soft drink manufacturer a screaming buy for our Foolish author today?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Finger clicking a button marked 'Buy' on a keyboard

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

​​With the FTSE 100 struggling in recent years, many British investors have taken to the FTSE 250 to find attractive stocks. This is an index that regularly performs a couple of percentage points higher on an annualised basis. It shows more growth, basically, and that’s what we want when aiming for sizeable pension pots or a decent passive income. 

Bubbling over

One stock that has been growing of late is AG Barr (LSE: BAG), the Scottish drinks manufacturer. The shares are up 29% over the past year, a bigger rise than three-quarters of Footsie constituents and four-fifths of FTSE 250 constituents. Pair that with a reasonable 2.49% dividend and this is a stock that investors may wish to consider for their portfolios. 

While AG Barr isn’t exactly a household name, its products like Irn-Bru, Tizer along with those it sells under licence like Orangina and Rockstar surely are. Its flagship Irn-Bru outcompetes Coca-Cola in Scotland, a testament to the firm’s branding. But the firm has been performing well across the board with Rubicon a strong seller in recent updates. 

The company looks to be on the up and up. Sales and earnings are growing. Forecast earnings growth looks very handsome. While a price-to-earnings ratio of around 18 isn’t cheap, predicted EPS growth will bring that down to just 12 if forecasts up to 2027 are accurate. Analysts like the look of the stock too with all seven covering it marking it as a ‘Strong Buy’. Their average one-year price target is 750p, or a 20% rise. 

A little flat?

As for negatives, the company is narrowly focused. Around 87% of sales come from soft drinks and a further 10% from “cocktail solutions”, which are soft drinks to mix with alcohol. Further to this, around 96% of sales are in the UK. The future of this company relies heavily on Britons retaining their sweet tooth and thirst for spirits and mixers. It’s telling that slow sales this year were partly attributed to a lack of summer sunshine on our fair islands. 

Another danger is the impact of the sugar tax. Since the previous government slapped its levy on sugary soft drinks in 2018, manufacturers have been scrambling to deal with it. AG Barr changed the Irn-Bru recipe to have 50% less sugar. Then it brought back a version called Irn-Bru 1901 with the original recipe. Through it all, the share price is, despite recent strength, still a few percentage points below where it was when the levy was brought in. 

The risks don’t end there either. Supply cost inflation is rising, carbon dioxide shortages continue and the sector itself is subject to cut-throat competition and potentially changing customer tastes. While I cannot say this is a bad company at all, on balance, it’s one I’d prefer to not to buy.

John Fieldsend has no position in any of the shares mentioned. The Motley Fool UK has recommended A.g. Barr P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »