Here’s why I’m shunning Tesco stock despite 2024’s strong share price rise

I was wrong about Tesco and the share price is soaring, but I’m sticking to my decision to avoid the supermarket stock and here’s why.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Middle aged businesswoman using laptop while working from home

Image source: Getty Images

I’ve been wrong about Tesco (LSE: TSCO) for a while because the share price has gone up a lot — without me.

But one of my self-imposed rules is to shun the stock unless the dividend is yielding at least 5%. I want that amount of income to compensate me for the risk of holding the shares.

However, I wasn’t expecting to miss out on such a big rise in the stock price! But the shares have been flying in 2024. At around 374p, they’re up by almost 28% this year alone.

My yield target is now even further out of reach. By considering City analysts’ predictions, the anticipated yield for the trading year to February 2026 is just above 3.8%.

A modest earnings recovery

So I’m locked out of the rising stock and will just have to watch from the sidelines while other investors count their winnings.

But what’s the attraction? My guess is it’s the stability of the supermarket sector and its constant demand. On top of that, Tesco has moved from declining earnings in 2022 and 2023 to modest increases this year and expected ahead.

So there’s been a bit of a recovery in the business, albeit a modest one. Traditionally, supermarkets have been viewed as among the so-called defensive businesses. So when economies and geopolitics are all over the place — as recently — its’s perhaps unsurprising that investors have been buying stocks like Tesco.

I’m not chasing it higher though. One of my concerns is that supermarket margins can be wafer thin. There’s so much competition in the sector and cost pressures keep piling up with the potential to squeeze profits even more.

It wasn’t that many years back that Tesco got into big trouble financially and the share price came crashing down. So much for the defensive nature of the supermarket sector. The problem as I see it is that a similar scenario may one-day play out again.

The directors need to be good

On top of thin profit margins, Tesco is also juggling a chunky debt-load, although it’s running with an interest cover of just above eight, so debt isn’t an immediate concern.

But it could become a problem if shopping at Tesco goes out of fashion with the general public. The low profit margins and high-volume turnover figures mean there’s little margin for error.

One crucial factor for Tesco is that the business needs top-notch management to keep things on an even keel. One slip up in marketing or tactics could easily tip the whole business into lower earnings, as happened before.

Ideally, I want to invest in businesses that have such great economics that any fool can run them. That’s not Tesco.

However, the share price is locked in a strong uptrend and there’s some momentum in the business right now.

So be it. For me, it’s one that got away and I’ll stick to my 5%-yield rule before considering the stock for my portfolio.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »